Experienced Product Marketing Manager - Customer Engagement and Retention Specialist for Innovative Healthcare Technology Solutions

Introduction to blithequark At blithequark, we are pioneers in the realm of specialty healthcare technology solutions, dedicated to transforming the way healthcare services are delivered and experienced. Our commitment to innovation and excellence has positioned us as a leader in the industry, and we continue to push the boundaries of what is possible. As a company, we prioritize the growth and well-being of our employees, recognizing that their talent and dedication are the driving forces behind our success. We offer a comprehensive range of benefits, including competitive pay, generous bonuses, exceptional healthcare, and a robust wellness program, to ensure that our team members thrive both professionally and personally. Job Summary As a Product Marketing Manager - Customer at blithequark, you will play a pivotal role in shaping and executing the product marketing strategy for our customer engagement and retention programs. Your expertise will be instrumental in crafting compelling messaging and positioning for our products, driving adoption, retention, and expansion. Collaborating closely with our marketing team, you will conceive and develop innovative marketing programs that drive demand and foster a deep understanding of our products' value proposition. With a strong attention to detail, an eye for quality, and the ability to translate technical capabilities into tangible benefits, you will be the expert on existing client needs, buying criteria, and market trends, partnering closely with cross-functional teams to build a shared market and product vision. Key Responsibilities Develop and execute customer engagement and retention programs that drive product adoption, retention, and expansion, ensuring alignment with our overall business strategy. Create customer lifecycle campaigns, including onboarding, renewals, product updates, upsell, and cross-sell, to nurture long-term relationships with our clients. Design and deliver enablement content, such as best practice guides, adoption playbooks, and thought leadership pieces, to empower existing users and promote product advocacy. Collaborate with Product Teams to translate roadmaps and products into clear, customer-centric value messaging, ensuring that our marketing efforts resonate with our target audience. Build and manage customer advocacy programs, including case studies, testimonials, references, speaker recruitment, and award submissions, to showcase the success of our clients and promote our brand. Plan and execute customer-focused events, such as user conferences, roundtables, webinars, and workshops, to foster a sense of community and provide valuable learning experiences for our clients. Partner with our events team to deliver tailored experiences for our customer segment, ensuring that our marketing efforts are targeted, relevant, and effective. Manage customer participation in broader marketing campaigns, including joint webinars and success stories, to maximize our reach and impact. Work closely with Product Management on advisory boards and customer councils, providing valuable insights and feedback to inform our product development and marketing strategies. Essential Qualifications At least 3 years of customer-specific product marketing experience, preferably in the healthcare technology industry. Experience working with a SaaS company, with a deep understanding of the unique challenges and opportunities in this space. Bachelor's degree in business or marketing, with a strong foundation in marketing principles, strategies, and tactics. Strong written and presentation skills, with the ability to craft compelling narratives and present complex information in a clear, concise manner. Excellent people and management skills, with the ability to interact effectively with colleagues, cross-functional teams, clients, and third parties. Preferred Qualifications Technical background with familiarity in Agile and Scrum development, allowing you to effectively collaborate with our Product Teams and translate technical capabilities into marketing strategies. Knowledge of Salesforce.com, with experience using this platform to manage customer relationships, track engagement, and analyze marketing performance. Product Marketing Alliance Certification, demonstrating your expertise and commitment to the field of product marketing. Work Environment and Physical Demands As a remote employee, you will have the flexibility to work from home, with occasional long-distance or air travel required (not to exceed 15% of your time). Your work will involve a significant amount of time in front of a computer monitor, requiring strong organizational and time management skills to prioritize tasks and manage your workload effectively. Total Rewards At blithequark, we are committed to providing a comprehensive range of benefits and rewards to our employees, including: Generous annual bonus opportunity, recognizing your contributions to our business success. 401(k) with employer match, helping you plan for your future and secure your retirement. Flexible Time Off, allowing you to take time off when you need it, without worrying about available hours. 10 paid holidays, providing you with time to relax, recharge, and enjoy time with loved ones. Volunteer Time Off, encouraging you to give back to your community and make a positive impact. Insurance options, including medical, dental, and vision plans, to protect your health and well-being. Health Savings Account with employer match, helping you save for future medical expenses. Flexible Spending Account, allowing you to set aside pre-tax dollars for healthcare and dependent care expenses. 100% Company-Paid Parental leave, supporting you during this important life event. 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance, providing you with peace of mind and financial security. Nextech Luminary Peer Recognition Program, recognizing and rewarding your achievements and contributions to our team. Wellness Program, including discounts on medical premiums, to promote your physical and mental well-being. Employee Assistance Program, offering free counseling sessions and support for you and your family. Corporate Discounts on Retail, Travel, and Entertainment, providing you with exclusive savings and perks. Pet Insurance options, because we know that your pets are part of your family too. Conclusion If you are a motivated and experienced product marketing professional, passionate about healthcare technology and driven to make a meaningful impact, we encourage you to apply for this exciting opportunity at blithequark. As a Product Marketing Manager - Customer, you will be instrumental in shaping our product marketing strategy, driving customer engagement and retention, and contributing to the growth and success of our business. Join our team and become part of a dynamic, innovative, and supportive community that values your talent, creativity, and dedication. Apply now and take the first step towards an exciting and rewarding career at blithequark.