Senior Manager, Customer Lifecycle Marketing – Global Strategy and Team Leadership for Enhanced Customer Experience and Business Growth at blithequark

Introduction to blithequark and the Industry blithequark is pioneering the Connected Operations Cloud, a platform that enables organizations dependent on physical operations to harness Internet of Things (IoT) data, develop actionable insights, and improve their operations. As a leader in this field, blithequark is helping improve the safety, efficiency, and sustainability of physical operations that power the global economy, including industries such as agriculture, construction, field services, transportation, and manufacturing. By joining blithequark, you will be part of a team that is shaping the future of physical operations and defining an exciting array of product solutions. About the Role As a Senior Manager, Customer Lifecycle Marketing at blithequark, you will play a crucial role in shaping the way blithequark engages with its customers. You will lead the strategy and evolution of global lifecycle programs, building personalized, data-driven experiences that help customers realize value, deepen adoption, and grow with blithequark. Your vision and roadmap for customer lifecycle strategy will utilize automation, segmentation, and behavioral insights to deliver timely, outcome-focused programs that drive measurable results. Key Responsibilities Define and evolve the global strategy for the post-sale journey, spanning onboarding, adoption, retention, expansion, renewal, and advocacy, aligning with business priorities and partnering with global stakeholders. Operationalize the strategy through scalable programs, developing modular programs, scalable content frameworks, and audience segmentation strategies that support diverse product lines and customer needs. Foster a high-performing, globally oriented team, managing and mentoring a team responsible for delivering personalized lifecycle experiences at scale, and fostering a culture of ownership, experimentation, and customer-centric thinking. Drive always-on testing and optimization, implementing a test-and-learn approach across lifecycle journeys, channels, and segments, and championing a culture of experimentation. Establish global lifecycle reporting, building reporting frameworks in partnership with Marketing Ops and Marketing Data Analytics to track health, campaign impact, and regional performance. Translate customer insights into action, leveraging established feedback loops to share lifecycle priorities and optimize journey design, ensuring programs reflect customer needs and expectations at every stage. Essential and Preferred Qualifications To be successful in this role, you will need to have a strong background in lifecycle, retention, or growth marketing, with a proven ability to drive cross-functional initiatives in dynamic environments. You should have: 8+ years of experience in lifecycle, retention, or growth marketing at a high-growth, fast-paced global tech company, including 2+ years of direct people management. Demonstrated success defining and scaling end-to-end, data-driven lifecycle programs across multiple segments and geographies. Strategic and solutions-oriented leadership abilities, with the ability to mobilize teams and drive impactful outcomes in a fast-paced environment. Proven cross-functional leadership, with a track record of aligning stakeholders around shared customer goals and driving coordinated execution across complex initiatives. Demonstrated executive presence and communication skills, able to synthesize data into clear narratives and influence stakeholders at all levels. Empathetic team leadership, fostering high performance, collaboration, and continuous learning. Hands-on experience with modern customer engagement and reporting tools. A Bachelor’s degree from a 4-year institution. Preferred Qualifications Deep experience leveraging modern marketing and customer engagement platforms to build, automate, and optimize personalized lifecycle journeys. A strong ability to interpret behavioral data, derive insights, and translate them into actionable strategies, especially through experimentation frameworks. Experience managing structured testing workflows, iterating programs based on feedback and performance metrics, and continuously refining campaigns to maximize impact. Ability to articulate customer journey strategies tied directly to business outcomes, like net retention, customer lifetime value, and expansion revenue. Comfort with ambiguity, smart prioritization in fast-moving contexts, and a bias for rapidly converting insight into execution. Skills and Competencies To excel in this role, you will need to possess a range of skills and competencies, including: Strong strategic thinking and problem-solving abilities. Data fluency, with the ability to analyze and interpret complex data sets. Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels. Strong leadership and management skills, with the ability to foster a high-performing team. Ability to work in a fast-paced environment, with a bias for action and a focus on delivering results. Career Growth Opportunities and Learning Benefits At blithequark, we are committed to helping our employees grow and develop their careers. As a Senior Manager, Customer Lifecycle Marketing, you will have access to a range of career growth opportunities and learning benefits, including: Professional development programs, designed to help you build new skills and advance your career. Mentorship and coaching, from experienced leaders and professionals in your field. Opportunities to work on complex and challenging projects, with the potential to make a significant impact on the business. A culture of continuous learning, with a focus on innovation and experimentation. Work Environment and Company Culture At blithequark, we are proud of our company culture, which is built on a set of core values that include a focus on customer success, a commitment to building for the long term, and a passion for innovation and experimentation. Our work environment is dynamic and fast-paced, with a focus on collaboration, teamwork, and open communication. We believe in fostering a culture of inclusivity, diversity, and respect, where everyone has the opportunity to contribute and grow. Compensation, Perks, and Benefits As a Senior Manager, Customer Lifecycle Marketing at blithequark, you will be eligible for a range of compensation, perks, and benefits, including: A competitive salary, with a range of $119,840 to $214,000 per year, depending on experience and location. A comprehensive benefits package, including health insurance, retirement savings, and paid time off. Access to a range of perks and discounts, including fitness classes, mental health resources, and employee discounts. A flexible working environment, with the opportunity to work from home or in one of our offices. Conclusion If you are a motivated and experienced marketing professional, looking for a new challenge and the opportunity to make a significant impact on a business, then we want to hear from you. As a Senior Manager, Customer Lifecycle Marketing at blithequark, you will have the chance to work with a talented team of professionals, to develop and implement innovative marketing strategies, and to contribute to the growth and success of a dynamic and fast-paced business. Apply now to join our team and take the first step towards an exciting and rewarding career at blithequark.