Join the V Team: Manager, Creator Marketing - Latino Market Segment
Are you a seasoned creator marketer with a passion for driving business impact through authentic content and engaging conversations? Do you have a deep understanding of the Latino/Hispanic market segment and a proven track record of developing and implementing successful creator marketing strategies? If so, we want to hear from you! Verizon is seeking a talented Manager, Creator Marketing - Latino Market Segment to join our team and help us power and empower how people live, work, and play.
About Verizon
At Verizon, we believe that diversity makes us stronger. We're a community of people who anticipate, lead, and believe that listening is where learning begins. We power and empower how people live, work, and play by connecting them to what brings them joy. Our V Team is a dynamic and inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.
Role Snapshot
- Location: Remote
- Compensation: Competitive salary range of $106,000 - $197,000 annually, depending on location and experience
- Position: Manager, Creator Marketing - Latino Market Segment
- Start Date: Immediate openings available
- Company: Verizon
Job Summary
The Manager, Creator Marketing - Latino Market Segment will manage creator marketing and community engagement for the Latino/Hispanic market segment. This role will be responsible for developing and implementing a compelling, on-brand strategic vision for Latino creators across social media platforms, with a focus on reaching Latino/Hispanic audiences. We're looking for an experienced creator marketer who is data-driven and versed in activating Latino communities and creators for business impact.
Key Responsibilities
- Manage creator campaigns end-to-end, driving both the brand and the business in the Latino market, while strategically evaluating work from partner agencies
- Develop thorough and integrated creator strategies and briefs using data analysis and creativity
- Intuitively adapt to the ever-changing landscape of social platforms/social content and advise the team on how our content should reflect these changes
- Establish oneself as a thought leader for the Latino and creator community, understanding Verizon's business needs regarding Latino and how a creator strategy integrates into business goals
- Prepare presentations and materials to share with key business stakeholders to provide updates and insight into the team's activities
- Serve as a key contributor to how Verizon interacts, partners, and builds relationships within the influencer-marketing space
- Work with data, analytics, and media teams to identify and illuminate the data's narrative and frame the implications
- Facilitate team brainstorms to stimulate unexpected ideas and initiatives
Requirements
Essential Qualifications
- Four or more years of relevant experience in creator partnerships, creator marketing, talent management, and operations experience
- Must be fully bilingual in Spanish and English
- Experience in managing complex 360-degree and digital campaigns, including working closely with creative teams to tailor campaign messaging to specific media channels
- Strong analytical skills and understanding of KPI measurement and attribution
- Exceptional communication, organizational, and time management skills
Preferred Qualifications
- Bachelor's degree in a related field
- Experience briefing creator agency partners
- Experience in social media judgment (e.g., knowing what to post and when to post it)
- Experience in influencer marketing, talent management, and/or social media strategy and execution
- Experience maintaining positive client relationships, delivering strategic counsel, and successfully troubleshooting client and internal issues
- Knowledge with optimizing content on specific social media platforms to drive engagement
- Ability to craft strategic POVs on industry-related topics in an ever-changing media landscape and deliver them clearly and concisely
- Sound business and professional ethics
- Shows confidence in front of an audience; ability to be the 'center of the room'
- Ability to accomplish work independently with minimal guidance
- Experience managing complex 360-degree and digital campaigns, including working closely with creative teams to tailor campaign messaging to specific media channels
- Platform proficiency, competent in ad platforms including but not limited to paid social, programmatic display, search, and remarketing
- Problem-solving skills and ability to navigate difficult issues
- Experience in team oversight and talent development
Career Growth Opportunities and Learning Benefits
At Verizon, we're committed to helping our employees grow and develop their skills. We offer a range of learning benefits, including:
- Tuition assistance
- Parental leave
- Adoption assistance
- 401(k) Savings Plan
- Stock incentive programs
- Paid time off
Work Environment and Company Culture
Our work environment is dynamic and inclusive, with a focus on collaboration and innovation. We offer a range of benefits, including:
- Flexible work arrangements, including remote work options
- Opportunities for professional development and growth
- A diverse and inclusive workplace culture
- Access to cutting-edge technology and tools
Compensation and Benefits
We offer a competitive salary range of $106,000 - $197,000 annually, depending on location and experience. Our benefits package includes:
- Health and wellness benefits
- Short-term incentives
- 401(k) Savings Plan
- Stock incentive programs
- Paid time off
- Parental leave
- Adoption assistance
Conclusion
If you're a seasoned creator marketer with a passion for driving business impact through authentic content and engaging conversations, we want to hear from you! Join our team as a Manager, Creator Marketing - Latino Market Segment and help us power and empower how people live, work, and play. Apply now and take the first step towards a rewarding career with Verizon!
Apply Now