Experienced Customer Marketing Specialist – Strategic Customer Engagement and Retention Expert for a Fully Remote US Role

Introduction to blithequark blithequark is a pioneering force in the hiring and talent acquisition industry, revolutionizing the way companies connect with and recruit top talent. With a strong foundation in science-backed, modern hiring solutions powered by ethical AI, blithequark has established itself as a leader in the field, hosting over 70 million video interviews and 200 million chat-based candidate engagements for more than 1200 customers worldwide. At blithequark, we're passionate about creating meaningful experiences that drive satisfaction and loyalty, and we're now seeking a highly skilled Customer Marketing Specialist to join our team. Job Overview As a Customer Marketing Specialist at blithequark, you will play a vital role in leading strategic initiatives that engage and retain our valued customers. Collaborating closely with our marketing, sales, and customer success teams, you will design and execute impactful campaigns, events, and communications that strengthen customer relationships and showcase the importance of our customers to our business. If you're driven by customer-centric thinking and have a passion for turning insights into action, we'd love to hear from you. Key Responsibilities Customer Segmentation: Analyze customer data and behavior to segment our customer base effectively, understanding customer personas and preferences to tailor marketing efforts accordingly. Customer Engagement Campaigns: Develop and implement personalized marketing campaigns to engage and retain existing customers, including email marketing, social media campaigns, loyalty programs, and customer referral initiatives. Customer Advocacy: Encourage satisfied customers to become brand advocates, creating and managing customer referral programs, testimonials, case studies, and reviews to showcase positive experiences. Cross-Sell and Upsell: Collaborate with the sales team to identify opportunities for cross-selling and upselling to existing customers, designing targeted campaigns to promote additional products/services. Customer Communication: Ensure consistent and relevant communication with customers at various touchpoints, including post-purchase follow-ups, onboarding materials, and regular updates about new features or offerings. Customer Loyalty Programs: Plan and manage loyalty programs to reward loyal customers and encourage repeat purchases. Customer Feedback and Insights: Gather customer feedback and insights through surveys, interviews, and feedback channels, utilizing the data to make data-driven decisions and enhance the overall customer experience. Performance Analysis: Track and measure the effectiveness of customer marketing initiatives using relevant KPIs, preparing reports on campaign performance and using the insights to optimize future strategies. Collaboration: Collaborate with the marketing team to align customer marketing strategies with broader marketing initiatives, working closely with the customer support team to address customer concerns and resolve issues. Essential Qualifications To be successful in this role, you will need: 2+ years of experience in marketing, customer service, or related roles. A basic understanding of marketing principles, customer segmentation, and customer lifecycle. Familiarity with marketing tools and platforms is a plus. Strong written and verbal communication skills. An analytical mindset with the ability to interpret data and draw insights. Detail-oriented and organized, with the ability to manage multiple tasks simultaneously. Strong interpersonal skills and the ability to work collaboratively in a team environment. Enthusiasm for delivering exceptional customer experiences and contributing to customer satisfaction. Preferred Qualifications While not essential, the following qualifications are highly desirable: Experience working in a remote or virtual team environment. Familiarity with customer marketing automation platforms and tools. Knowledge of data analysis and interpretation, with experience using data to inform marketing strategies. Certifications or training in marketing, customer service, or related fields. Career Growth and Learning Benefits At blithequark, we're committed to the growth and development of our team members. As a Customer Marketing Specialist, you will have access to: Ongoing training and professional development opportunities to enhance your skills and knowledge. Mentorship and coaching from experienced marketing professionals. Opportunities to work on high-impact projects and campaigns that drive real results for our customers. A collaborative and dynamic work environment that encourages innovation and creativity. Work Environment and Company Culture At blithequark, we pride ourselves on our positive and inclusive company culture. As a fully remote US role, you will have the flexibility to work from home in an environment that is free from distractions, with the ability to attend virtual video meetings and collaborate with your team in real-time. We're committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment, and we welcome applications from diverse candidates. Core Values At blithequark, our core values are at the heart of everything we do. We expect all team members to embody these values, which are: Hero for our Customers: We put our customers at the forefront of everything we do, striving to deliver exceptional experiences that meet their needs and exceed their expectations. Enjoy the Journey: We believe that work should be enjoyable, and we strive to create a positive and supportive work environment that encourages collaboration, creativity, and growth. Always do the Right Thing: We're committed to doing the right thing, even when it's difficult, and we expect all team members to uphold the highest standards of integrity and ethics. Reach Forwards: We're always looking to the future, seeking out new opportunities and challenges that will help us grow and improve as a company. Take Action and Go: We're a company that values action and momentum, and we expect all team members to be proactive and driven in their work. Compensation, Perks, and Benefits As a Customer Marketing Specialist at blithequark, you will be eligible for a range of benefits, including: Medical, dental, and vision insurance. 401(k) with employer match up to 4%. Unlimited Paid Time Off. Opportunities for professional development and growth. A dynamic and supportive work environment. Conclusion If you're a motivated and customer-focused marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity to join our team as a Customer Marketing Specialist. With a strong foundation in science-backed, modern hiring solutions and a commitment to delivering exceptional customer experiences, blithequark is the perfect place to grow your career and make a real impact. Don't miss out on this opportunity to join our team and contribute to the success of our customers – apply today!