Experienced Customer Marketing Lead for Strategic Advisory Board Development and Execution – Driving Business Growth through Customer Insights and Advocacy at blithequark

Introduction to blithequark At blithequark, we are dedicated to empowering businesses to reach their full potential by automating routine tasks, providing actionable insights, and connecting them with the right data, advisors, and apps. Our mission is to make life better for small businesses, which in turn, contributes to building a stronger economy that can change the world. We believe in the power of community and collaboration, and our customer marketing efforts are designed to foster meaningful relationships with our customers, understanding their needs, and delivering value that helps them grow and succeed. Job Overview We are seeking an experienced Customer Marketing Lead to join our team, responsible for developing and executing a global strategy for our Accounting Bookkeeping (AB) advisory boards and managing local programs for both AB and Small Business (SB) segments in the US region. This is a dual-capacity role that requires a unique blend of strategic thinking, project management, and interpersonal skills. As a Customer Marketing Lead at blithequark, you will play a critical role in transforming our advisory boards into strategic assets that drive business growth, influence product strategy, and generate authentic customer advocacy. Key Responsibilities Develop a comprehensive global AB advisory board strategy that drives consistent execution across regions while allowing for necessary local adaptations. Create standardized frameworks, processes, and best practices for the selection, engagement, and management of AB board members. Design programming approaches that deliver exceptional value to participants while maximizing strategic insights for blithequark. Establish clear metrics and reporting methods to demonstrate the business impact of AB advisory boards. Collaborate closely with regional counterparts to implement the global strategy with appropriate local adaptations. Facilitate regular knowledge sharing and best practice exchange across regions. Manage the selection, onboarding, and ongoing engagement of AB and SB advisory board members in the US region. Strategically plan and facilitate compelling advisory board workshops that generate meaningful insights while providing value to participants. Build strong relationships with board members, understanding their businesses and challenges to maximize the relevance of their contributions. Work closely with product, marketing, and leadership teams to ensure advisory board insights influence strategic decisions. Transform board members into proactive advocates who generate referrals, testimonials, and content. Develop content and communication strategies to share board insights across the organization. Create and implement retention strategies to maintain engagement with high-value board members. Develop a program that delivers value to the AB members, enabling them to grow and improve their practices with insights from blithequark and other members. Collect detailed feedback from each workshop to guide and influence product and GTM strategies. Ongoing Community Management & Communication Manage active Slack channels for Customer Advisory Board (CAB) members, ensuring consistent, valuable engagement between formal meetings. Develop a content strategy for Slack channels that maintains member interest and participation. Support the development and delivery of key advisory board events and engagements outside of scheduled workshops. Create and curate timely, relevant content that provides exclusive value to CAB members. Establish clear communication protocols and cadence to keep members informed and engaged. Monitor member engagement and proactively address declining participation. Facilitate peer-to-peer connections and discussions among members. Gather continuous feedback through digital channels to complement formal advisory sessions. Use communication platforms to quickly validate ideas or gather input between formal meetings. Cross-functional Collaboration Identify and enlist a wide variety of stakeholders who can add value to advisory board outcomes. Proactively maintain strong relationships with key stakeholders, ensuring they remain well-informed and eliminating surprises. Break down silos by challenging "us vs. them" thinking, reminding all stakeholders they're working toward shared goals. Create rich, comprehensive reports that skillfully deliver necessary information to stakeholders. Serve as a knowledge hub, proactively disseminating insights, updates, and learnings across the organization. Process Excellence & Innovation Continuously monitor key metrics and benchmarks to optimize processes, products, and outcomes. Quickly resolve process breakdowns to ensure minimal disruption in workflow. Implement measures to prevent recurring problems. Balance focus on key results with process optimization to ensure quality and efficiency. Explore multiple approaches and experiment with alternatives to overcome barriers. Apply expertise in unique and innovative ways, finding creative solutions to complex challenges. Encourage and support creativity in others, building upon and strengthening new solutions collaboratively. Proactively understand and manage risks as they relate to your role. Essential Qualifications To be successful in this role, you will need: Extensive experience in marketing, customer advocacy, or related fields. A proven track record of developing and managing customer advisory programs or similar customer engagement initiatives. Experience managing online communities and driving digital engagement. A strong understanding of B2B marketing, with experience in accounting, financial services, or SaaS industries preferred. Experience working in a matrix global organization with the ability to balance global consistency with regional relevance. Preferred Qualifications In addition to the essential qualifications, we are looking for candidates with: Excellent facilitation skills with the ability to lead productive discussions among diverse stakeholders. Exceptional communication skills with the ability to deliver complex information in a polished, precise, and compelling manner. Demonstrated ability to encourage and incorporate diverse perspectives and ideas. Strong project management capabilities with attention to detail and the ability to manage multiple priorities. A data-driven approach with the ability to measure program effectiveness and demonstrate ROI. Demonstrated tenacity in achieving results despite obstacles and setbacks. Career Growth Opportunities and Learning Benefits At blithequark, we are committed to the growth and development of our employees. As a Customer Marketing Lead, you will have access to: Comprehensive training and development programs to enhance your skills and knowledge. Opportunities to work on high-impact projects that drive business growth and customer engagement. A collaborative and dynamic work environment that fosters creativity and innovation. Regular feedback and coaching to help you achieve your career goals. A culture that values diversity, equity, and inclusion, and provides opportunities for growth and advancement. Work Environment and Company Culture At blithequark, we pride ourselves on our human-first culture, which is built on the values of respect, fairness, and inclusion. Our offices are designed to be collaborative and inspiring, with amenities such as snacks, break areas, and flexible working arrangements. We believe in work-life balance and offer a range of benefits, including generous paid leave, employee resource groups, wellbeing programming, and allowances. Compensation, Perks, and Benefits We offer a competitive compensation package, including a salary, benefits, and perks that reflect our commitment to our employees' wellbeing and success. Some of the benefits you can expect include: Generous paid leave and holidays. Dedicated paid leave for physical and mental wellbeing. Employee Assistance Program for mental health care. Medical, dental, vision, and disability insurance. Fertility and family forming financial support. 401k contribution matching. Employee Share Plan. Flexible working arrangements. Career development opportunities. Conclusion If you are a motivated and experienced marketing professional looking for a challenging and rewarding role, we encourage you to apply for the Customer Marketing Lead position at blithequark. This is an opportunity to join a dynamic and growing company that values its customers and employees, and is committed to making a positive impact on the world. Don't miss out on this chance to supercharge your career and be part of a team that is changing the way businesses operate. Apply now and take the first step towards an exciting and fulfilling career at blithequark.