Senior Digital PR Manager

Job Description: • We are seeking a seasoned and strategic Senior Digital PR Manager to join our dynamic team. • In this role, you will be responsible for developing and executing comprehensive Digital PR strategies to increase brand visibility, build links, and enhance our clients online reputation. • Identify relevant media outlets, journalists, bloggers, and influencers to pitch our stories and secure media coverage. • Build and maintain strong relationships with clients, media contacts, and industry influencers to secure ongoing coverage and partnerships. • Analyze Digital PR performance metrics and prepare monthly reports to track the effectiveness of campaigns and identify areas for improvement. • Manage budgets, timelines, and resources effectively to ensure the successful execution of Digital PR initiatives. • Review our client’s websites to find creative angles to pitch. • Build and maintain relationships with journalists. • Maintain a database of sites and journalists to target. • Develop content ideas and ensure content is delivered on time. • Create compelling press releases, pitches and other Digital PR materials to effectively communicate key messages and campaigns. Requirements: • Minimum of 2 years of experience in Digital PR • Proven track record of developing and executing successful Digital PR campaigns • Strong network of media contacts and industry influencers • Excellent communication and interpersonal skills, with the ability to build and maintain relationships with clients and media contacts • Strategic thinker with a results-oriented mindset • Proficiency in analyzing and interpreting Digital PR performance metrics • Experience managing budgets, timelines, and resources effectively • Strong written and verbal communication skills, including pitching/PR (creating a buzz around content you are looking to promote), coming up with creative ideas and writing press releases and blog posts Benefits: • Friendly and supportive colleagues • Health insurance after the probation period ends • Diverse opportunities for professional growth and career development • Possibility to take part in international conferences and online courses • Competitive salary • Birthday day off • "Refer a friend" bonus • Possibility to work remotely (hybrid work model offered after probation period) • Corporate events • Modern, ergonomic and pet-friendly office in the city center (Riga, Latvia) • Linkedin learning courses