Manager, E-Retail Sales - Target & Ulta
About the position Responsibilities • Responsible for developing, executing, and fostering a collaborative business partnership between Revlon, Target.com/Ulta.com that delivers volume, profit and annual, long-term share objectives for Revlon while contributing to Customer total growth. • Build strategic relationships with Target.com and Ulta.com to understand and drive their online vision, strategies, and objectives. • Develop and build strong business relationships with buyers and decision makers in Target.com and Ulta.com. • Partner with Revlon's Sales customer management teams to align on customer plans and drive enterprise business integration across in-store and online experiences. • Develop Customer Business Plans and participate in the negotiation of annual Joint Business Plans (JBP) with Target/Ulta and sell-in of Revlon business proposition that develops a win-win situation for both companies. • Manage ecommerce business to achieve annual budgets and monthly goals for Target and Ulta. • Own ecommerce sales goals for Target.com and Ulta.com, with direct accountability for delivering 10%+ annual sales growth. • Forecast & track volumes, implement corrective actions, and make business decisions to meet targets. • Monitor and report weekly ecommerce performance metrics including conversion rate, traffic growth, and sales trends vs. budget and JBP. • Lead monthly reporting of ecommerce sales, share, and trend insights to cross-functional teams including Marketing and Sales. • Optimize and deliver against digital penetration goals, volume and marketplace share objectives through collaboration with cross-functional partners (Marketing, Sales, Media, IT, Supply Chain, Customer Service, Finance and Legal). • Effectively co-manage Market Development Funds (MDF) and Retail Media budgets within corporate guidelines alongside Media team and in-store sales counterparts. • Collaborate cross-functionally to integrate ecommerce strategies with omni-channel and in-store initiatives. • Provide leadership for the management of e-Comm platform businesses including driving digital penetration by increasing online share of total sales year-over-year in alignment with corporate and retailer growth goals. • Identify and implement growth opportunities through promotional planning, assortment optimization, and digital shelf enhancements. • Develop strategies to elevate Content Health Scorecards to achieve a score of 95 or better across all segments/all brands. • Ensure the day-to-day effectiveness of content display merchandising, navigation, search functionality, and product presentation to maximize customer experience. • Integrate UGC Content, Social Tagging and Virtual Try-on (VTO) into brand and item opportunities to ensure that pages are fresh and relevant. • Own relationship with agency to effectively develop channel management and retailer media priorities. • Work closely with Marketing and Digital Marketing teams to develop, leverage and effectively execute retail media strategies (e.g., Roundel, UBM) with ROI targets of 3:1 or greater. • Serve as the ecommerce business owner for Target.com and Ulta.com, overseeing site merchandising, content optimization, and conversion strategy. • Lead best practices quality content reviews quarterly. • Timely publishing of digital assets, content and tools. • Development and submission of multi-packs, assortment expansion, and online promotions. • Development and execution of guest acquisition and retention strategies through online marketing channels (Roundel and UBM). • Develop with In-Store sales team promotional calendars that support Omni sales goals. • Provide ongoing measurement, tracking, analysis and reporting of customer on-site behavior. • Deliver weekly sales reporting vs. Budget and JBP. Requirements • Bachelor's Degree in Business, Marketing or related field required. MBA preferred. • Minimum 3-5 years traditional sales experience and/or e-Comm sales experience in a comparable e-Retailer platform. Target or Ulta Preferred. • Minimum 2+ years' experience with Target or Ulta Preferred. • Roundel and/or UBM proficiency, Circana/Nielsen experience a plus. • Experience in executing e-Retailer strategies and business plans, with input into long term strategic customer growth initiatives in CPG/Beauty industries. • Solid understanding of e-Retailer business models, marketplaces and how to drive Omni/Enterprise businesses using e-Retail strategies. • Strong financial acumen and proven track record in building and managing business P&L. • Advanced Excel/analytical skills. • Experience in forecasting a plus. • Robust understanding of SEO (search engine optimization), web page layout, and web analytics. • Executive presence, strong communication/presentation, and negotiation skills to interact with customers and management. • Strong cross-functional collaboration skills to effectively partner with key cross-functional teams (i.e. Marketing, Supply Chain, Media, IT, Customer Service, Finance, Legal, etc.). • Demonstrated desire and ability to work effectively at both the strategic and tactical execution levels in a fast paced, sales and entrepreneurial environment. • Ability to innovate, influence and lead change internally and externally with customer. • Ability to travel, as required. Benefits • Medical, dental, and vision benefits. • Company-paid basic life insurance policy. • Company-paid short-term disability insurance. • Long-term disability. • Supplemental life insurances. • Flexible spending accounts. • Critical illness insurance. • Group legal. • Identity theft protection. • 401k Retirement Savings Plan. • 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment. • Twelve paid holidays throughout the calendar year.