Note: The job is a remote job and is open to candidates in USA. Animal Welfare Investigations Project (AWIP) is an international, investigations-led animal protection organisation. They are seeking a Content Writer to support and scale digital campaigning and supporter engagement across the United States, focusing on producing emotionally compelling content quickly and efficiently.
Responsibilities
- Write high-emotion petitions, supporter appeals, and calls to action
- Draft urgent campaign emails, breaking updates, and follow-up chasers
- Translate investigation and court updates into clear, compelling supporter messaging
- Write social media copy aligned with active campaigns and enforcement outcomes
- Deliver consistent, publish-ready copy to tight deadlines
- Maintain AWIP’s distinctive voice: urgent, direct, justice-focused, and mission-led
- Support the organisation’s Content Lab, helping build a pipeline of planned and evergreen content
- Adapt copy for different supporter segments and levels of engagement
- Respond rapidly to breaking developments such as: Court hearings, verdicts, and legal updates
- Live investigations and enforcement actions
- Rescue operations or urgent intelligence updates
- Produce publish-ready copy within 30–60 minutes when required
- Monitor internal channels during priority moments and act quickly on direction
- Work calmly and accurately under pressure without sacrificing emotional impact
Skills
- Must be based in the United States and legally authorised to work in the U.S
- Proven experience writing emotional, persuasive content (advocacy, fundraising, campaigning, or direct response)
- Strong ability to write with urgency, clarity, and conviction
- Comfortable working with sensitive and distressing subject matter related to animal cruelty
- Excellent written English and attention to detail
- Ability to edit and prepare images using Photoshop, Canva, or similar tools to support digital campaigns and social content
- Ability to manage multiple pieces of content and meet rapid deadlines in a remote environment
- Genuine dedication and commitment to the animal protection cause, and alignment with AWIP's mission to investigate, disrupt, protect, and rescue
- Experience in nonprofit campaigning, advocacy, or supporter communications
- Familiarity with petitions, donor or supporter appeals, or email campaigning
- Background in campaigning, journalism, or fast-paced advocacy or newsroom environments
- Understanding of U.S. nonprofit or activist audiences
- A vegan or vegetarian lifestyle is strongly aligned with our mission and culture and is therefore highly preferred
Company Overview
Animal Welfare Investigations Project is a non-profit organization that conducts investigations and rescues to combat animal cruelty. It was founded in 2021, and is headquartered in London, with a workforce of 2-10 employees. Its website is https://awip.org.uk.
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