Clinton Savings Bank is seeking a Digital Creative Marketing Specialist to enhance their marketing efforts through various creative functions. The role involves graphic design, social media management, and supporting marketing initiatives aimed at engaging a younger demographic and driving brand awareness.
Responsibilities
- Create/design and produce all high-impact print and digital collateral and advertising materials and promotional pieces to drive revenue while ensuring that CSB’s brand integrity is applied in all marketing, communication and touch points including website, mobile, online marketing, and social media, email blasts presented to CMO for endorsement
- Cultivate a younger generation of potential customers by way of managing our in-school branch marketing and community outreach; parent outreach; influencers; digital communication and all social media communication
- Manages the Bank’s social media presence for brand awareness, increasing followers, and constant tracking of any other social accounts that would be effective for the Bank. Monitor key online marketing metrics to track success. Responsible for evaluating opportunities, developing and implementing strategies and business plans with emphasis on advancing and growing CSB’s online/mobile and social channels
- Designs along with content for monthly customer and corporator newsletters and other communication pieces as needed
- Work as an internal-facing account manager to oversee and facilitate marketing program requests from internal departments
- Responsible for evaluating opportunities, developing and implementing strategies and business plans with emphasis on advancing and growing CSB’s online/mobile and social channels
- Works with team on development and execution of events and meetings
- Directs the Branch Marketing Ambassadors to ensure all branch collateral is up to date and communicates effectively to customers
- Updates CSB website under the direction of marketing team
- Conducts a weekly search of online and local publications for competitor rates and specials. Compile all ads in a report for ALM meetings
- Works with the CMO in the creation of Press Releases when requested
- Assists and often spearheads activities for community events that generate awareness and/or create good-will in the communities in which CSB serves including but not limited to Scratch appearances. Required to participate as needed
- Manages all donation requests, communication and reporting for the Bank and requestors. Maintains Kadince database for both Marketing and CFO/Board tracking purposes
- Maintains Kadince database for all community events for internal and CRA purposes
- Fulfills orders for marketing collateral, promotional and apparel items from internal departments under the direction of the Marketing Department
- Maintains competitor information, public relations, and advertising approvals from compliance
- Works with the Marketing team to ensure the branches are up to date with marketing materials per compliance. Communicate with Marketing Ambassadors to ensure a clean marketing audit quarterly
- Assists the Marketing Department with staff communication for all branch marketing efforts
Skills
- 1-2 years design experience required fully Proficient in Illustrator, Photoshop, InDesign
- Ability to work independently and thrive in a fast-paced, detail-oriented environment
- BS/BA in marketing, public relations, communications or writing preferred
- Experience in a corporate, financial or professional services environment
Company Overview
Clinton Savings Bank is a community bank based in Massachusetts. It was founded in 1851, and is headquartered in Clinton, Massachusetts, USA, with a workforce of 51-200 employees. Its website is http://clintonsavings.com.
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