Experienced Technical Analyst – MarTech, Ad Tech, and Customer Data Platforms Specialist for Digital Transformation and Innovation at blithequark

Introduction to blithequark and the Role At blithequark, we are pioneers in the digital landscape, constantly seeking innovative ways to leverage MarTech, Ad Tech, and Customer Data Platforms to drive business growth and customer engagement. As a leader in our industry, we recognize the importance of having a skilled and dedicated team that can navigate the complexities of digital marketing, data analysis, and technology integration. It is with this vision in mind that we are seeking an experienced Technical Analyst to join our dynamic team. This role is not just about analyzing data and technology; it's about being a strategic partner who can bridge the gap between marketing, data engineering, and product teams to drive digital transformation and innovation. Job Overview The Technical Analyst position at blithequark is a unique opportunity for a professional with a strong background in MarTech, Ad Tech, and Customer Data Platforms to make a significant impact. This role is based in Dallas, TX, but we offer the flexibility of remote work, allowing you to contribute to our team from anywhere. As a Technical Analyst, you will be responsible for analyzing business needs, identifying opportunities for growth, and implementing solutions that enhance our digital marketing capabilities, customer data management, and technology integrations. Key Responsibilities Demonstrate expertise as a Business/Technical Analyst, with a proven track record in digital marketing, ad tech, or MarTech environments, and apply this knowledge to drive business solutions at blithequark. Utilize proficiency in Adobe Experience Cloud products, including Adobe Analytics, Adobe Target, Adobe Campaign, and AEP, to analyze customer behavior, optimize marketing campaigns, and improve customer experience. Apply comprehensive understanding of customer data platforms (CDPs), identity resolution processes, and data governance protocols to ensure data privacy and compliance, adhering to regulations such as GDPR and CCPA. Leverage knowledge of ad tech integrations, including LiveRamp, clean rooms, and data onboarding solutions, to enhance our marketing capabilities and data management. Elicit, document, and translate business requirements into clear functional specifications for both technical and marketing teams, ensuring seamless collaboration and effective project execution. Conduct thorough research and author detailed functional and technical documentation with precision, contributing to the development of best practices and knowledge sharing within the team. Create and deliver executive-level presentations, communicating complex technical concepts and strategic recommendations to business audiences effectively. Analyze and optimize digital customer journeys, personalization strategies, and campaign effectiveness, providing data-driven insights to inform marketing and business decisions. Demonstrate strong stakeholder management capabilities, bridging the gap between marketing, data engineering, and product teams to ensure alignment and effective collaboration. Contribute to strategic planning and practical implementation, adopting a collaborative and forward-thinking approach that aligns with blithequark's vision and goals. Essential and Preferred Qualifications To be successful in this role, you will need to possess a combination of technical, business, and interpersonal skills. Essential qualifications include: Demonstrated experience as a Business Analyst or in a similar capacity within digital marketing, ad tech, or MarTech environments. Proficiency with Adobe Experience Cloud products. Comprehensive understanding of customer data platforms (CDPs) and data governance protocols. Knowledge of ad tech integrations and data onboarding solutions. Exceptional communication and presentation skills, with the ability to convey complex technical concepts to business audiences. Preferred qualifications include experience with additional Adobe Experience Cloud products, marketing communication and customer data platforms such as Salesforce Marketing Cloud, Airship Experience Cloud, and Braze, as well as MarTech enablement tools like Branch and Persado. Skills and Competencies The ideal candidate will possess a unique blend of technical expertise, business acumen, and interpersonal skills. Key skills and competencies include: Technical Expertise: Proficiency in Adobe Experience Cloud, knowledge of customer data platforms, ad tech integrations, and data governance protocols. Business Acumen: Understanding of digital marketing strategies, customer journey mapping, and campaign optimization. Interpersonal Skills: Excellent communication, presentation, and stakeholder management skills, with the ability to collaborate effectively with cross-functional teams. Analytical Mindset: Ability to analyze complex data sets, identify trends, and provide data-driven insights to inform business decisions. Problem-Solving: Capacity to identify process gaps, recommend solutions, and champion the adoption of MarTech solutions. Career Growth Opportunities and Learning Benefits At blithequark, we are committed to the growth and development of our team members. As a Technical Analyst, you will have access to a wide range of training and development opportunities, including: Professional development programs tailored to enhance your technical and business skills. Opportunities to work on diverse projects, expanding your experience and knowledge in MarTech, Ad Tech, and Customer Data Platforms. Mentorship from experienced professionals in the field, providing guidance and support in your career journey. A collaborative and dynamic work environment that encourages innovation, creativity, and knowledge sharing. Work Environment and Company Culture blithequark prides itself on its vibrant and inclusive company culture, which values diversity, equity, and inclusion. Our work environment is designed to foster collaboration, creativity, and growth, with a strong emphasis on work-life balance. As a member of our team, you can expect: A flexible and remote-friendly work arrangement, allowing you to work from anywhere and maintain a healthy work-life balance. A dynamic and supportive team environment, with regular team-building activities and social events. Access to cutting-edge technology and tools, enabling you to stay at the forefront of industry trends and developments. A culture that encourages open communication, feedback, and continuous learning, providing you with the opportunity to grow both personally and professionally. Compensation, Perks, and Benefits At blithequark, we offer a competitive compensation package that reflects your skills, experience, and contributions to the company. Our perks and benefits include: A comprehensive health insurance plan, covering medical, dental, and vision care. A 401(k) retirement plan, with a generous company match to support your long-term financial goals. A flexible paid time off policy, allowing you to take the time you need to recharge and pursue your interests. Access to exclusive employee discounts and perks, providing you with savings and benefits beyond your salary. Conclusion If you are a motivated and experienced Technical Analyst looking to make a significant impact in the digital marketing and technology landscape, we invite you to join our team at blithequark. With your expertise in MarTech, Ad Tech, and Customer Data Platforms, you will play a critical role in driving our digital transformation and innovation initiatives. Apply now to embark on this exciting journey and take your career to the next level with blithequark.