Senior Analyst, Partner Guest Marketing as a Service

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. The Sr. Analyst, Partner Guest Marketing as a Service will provide the insights, reporting, and optimization strategies needed to scale demand generation efforts in guest-facing channels promoting venues on network. This role will track performance across campaigns and partners, deliver actionable insights, and support testing strategies to maximize cover growth. As an integral member of the partner marketing team, you'll ensure that campaign data is translated into clear recommendations, helping inform strategy and execution for programs that engage guests and deliver value for partners. What You'll Do: Build dashboards and reporting frameworks to track partner campaign performance and guest engagement metrics. Analyze campaign results across channels (email, paid, in-app, web) to identify optimization opportunities. Support demand generation initiatives by providing data-driven insights on audience segmentation, timing, and creative performance. Partner with marketing operations and data teams to ensure accurate attribution and measurement of cover growth. Develop a way to play back impressions and value exchange back to partners on a quarterly basis at scale, working in close collaborating with the B2B enablement teams. Conduct competitive analysis and benchmarking to inform and evolve partner marketing strategies. Provide regular reporting and insights to internal stakeholders and partner-facing teams. Support Global Dining / Resy strategic partnerships and sales team to react to partner marketing demands as value exchange. About You: 2-4 years of experience in marketing analytics, campaign analytics, or business intelligence. Strong proficiency with analytics tools (e.g., Google Analytics, Looker, Tableau, Sales Force). Familiarity with CRM and marketing automation platforms Experience measuring demand generation or performance marketing campaigns. Strong problem-solving and data storytelling skills-able to translate insights into clear recommendations. Detail-oriented with strong organizational skills. Passion for hospitality, food, or consumer marketplaces a plus. Salary Range: $78,000.00 to $124,750.00 annually + bonus + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities For a full list of Team Amex benefits, visit our Colleague Benefits Site. American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers - Click to view the "Know Your Rights" poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.