US Consumer Insights & Market Research Specialist
Employment type: 1099 contract employee
Location: United States (Remote-friendly, with frequent US travel)
Industry: Vaping / Smoke-Free Products
ABOUT THE ROLE
• We're looking for a hands-on, curious, and analytical Consumer Insights & Market Research Specialist to help us understand nicotine consumers (in particular vapers) across the US.
• You’ll collect data, talk to retail shop owners, analyze trends (like flavor and product format preferences), and turn insights into actionable input for our product and brand teams.
• This is a great opportunity for someone early in their career who’s passionate about consumer behaviour and eager to be in the field.
RESPONSIBILITIES
• Conduct store visits and interviews to gather real-world insights
• Design and run surveys (Qualtrics, SurveyMonkey, Google Forms, etc.)
• Analyze trends in flavor preferences, product formats, dual usage, pain points
• Segment consumers by behaviour and demographics
• Extract and evaluate data from online sources, reports, and databases
• Design, execute, and analyze large-scale consumer research surveys to support data-driven product and marketing decisions
• Ability to turn qualitative feedback into meaningful patterns and themes
• Provide the Product Team with insights that drive informed, consumer centric decisions.
• Interact with customers to share insights and/or present product solutions
REQUIREMENTS
• 2+ years in market research, consumer insights, or related field
• Experience with survey tools and basic data analysis (Excel/Sheets)
• Comfortable speaking with consumers and store owners
• Strong communication skills (good conversationalist, socially adept and communicative) and a proactive mindset
• Willingness to travel frequently across the US (especially around your location) and to spend significant time going from shop to shop and meeting with consumers
• Industry experience in vaping, FMCG, or tech is a plus
• Ability to navigate ambiguity and adapting research plans based on evolving business needs
• Comfortable working remotely, including working in a Chinese company
• Flexibility with working hours to accommodate collaboration with China-based HQ and team (early mornings or late evenings may occasionally be required)
BONUS SKILLS
• Data visualization tools (Power BI, Tableau, etc.)
• Understanding of consumer behavior in highly regulated and/or food & beverages industries
• Interest in trends, product innovation, or lifestyle categories
Apply Now
Apply Now