We are seeking a creative and strategic Social Media Specialist/Strategist to lead content creation, community engagement, and audience growth across various social media platforms. The ideal candidate is passionate about connecting with women—especially single mothers and those who have experienced trauma—through thoughtful, empathetic, and engaging digital content. This role is pivotal in helping build a strong, supportive online community.
Manage and create content across platforms including Facebook, Instagram, Pinterest, and potentially TikTok
Repurpose written blog content into YouTube videos with appropriate voiceovers, adhering to a consistent weekly posting schedule
Create and maintain social media calendars with scheduled, brand-aligned content
Engage with the community by responding to comments, messages, and participating in meaningful conversations
Conduct targeted outreach by joining relevant groups, initiating partnerships, and connecting with influencers
Send direct messages to foster deeper audience engagement and grow the community
Develop tailored content strategies that resonate with the brand’s core audience of women and single mothers
Optimize social media accounts with consistent branding, bio descriptions, and visually appealing elements
Proven experience in social media management across platforms (Facebook, Instagram, Pinterest, YouTube) - APPLICANTS MUST SUBMIT PORTFOLIOS
Skilled in video editing and creation, especially for YouTube
Deep understanding of content strategy, platform trends, and audience engagement techniques
Empathetic communication style with sensitivity to topics related to trauma and motherhood
Ability to manage multiple tasks, meet deadlines, and work independently
Strong written English skills with the ability to craft meaningful and engaging posts
Proficiency in social media scheduling tools (e.g., Later, Buffer, Hootsuite) and understanding of analytics for performance tracking
Experience working with women-focused brands or trauma-informed communities
Knowledge of SEO best practices for content repurposing across blogs and social platforms
Basic graphic design skills using Canva, Adobe Express, or similar tools
Originally posted on Himalayas
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