Senior Manager, Retail Education and Events

About You

The Senior Manager, Retail Education and Events is a visionary who will lead and develop Nutrafol’s national retail programs and initiatives. In this role, you will create and implement a comprehensive 360 retail omni-education strategy to drive the Nutrafol product portfolio and brand growth. This role requires 8-10 years of extensive experience developing successful retail education and event programs, in order to meet and exceed annual sales plans against key commercial objectives, successfully working with a field team, and building/maintaining strong retailer relationships. You will work closely with the Vice President, Retail and Director, Retail Sales, along with key cross-functional partners to deliver impactful and innovative education experiences for the Nutrafol field team and retail customers.

Must have extensive experience in hair, wellness, or skincare, with a deep understanding of an open-sell, multi-branded environment.

The work week is Monday through Friday. This is subject to change pending business needs. Some weekends may be required.

Responsibilities

• Design facilitate brand education materials, with an emphasis on elevating consumer experiences and building brand loyalty.
• Integrate education initiatives across various channels, including in-person workshops, digital platforms, and social media, to create a consistent learning experience that supports a seamless consumer journey.
• Develop education and event strategies to improve all Retail initiatives, anticipating the needs of the business and the impact on cross functional team timelines.
• Oversee and facilitate sourcing and execution of TOA’s and event collaterals.
• Budget management and financial tracking of all events and education spend.
• Serve as Retail education voice through partnerships with Sales, Marketing, and internal Education players on key launches and initiatives to define product positioning and selling strategies.
• Communicate market activity and competitive intelligence through an active engagement process with VP of Retail and Director, Retail Sales, Education and key opinion leaders to determine customer needs and territory growth opportunities.
• Stay current on beauty industry education trends and activations, constantly thinking outside the box for education and sales development, events, etc

Facilitation Program Design:

• Build innovative training materials and resources, such as manuals, virtual courses, that are clear, concise, and visually appealing to drive growth across the hair and wellness category.
• Experienced facilitator with the ability to execute engaging virtual and live format seminars that focus on Nutrafol’s brand story, product knowledge, sales and service techniques, omni-education activations, and competitive insights and trends.
• Cross-Functional Collaboration when required.

Training and Sales Development:

• Develop and deliver brand and product knowledge onboarding content to field team employees, including in-store education and sales development, providing constructive feedback when needed.
• 40%+ of time will be spent in store with the field team. Could vary based on the needs of the business.
• Develop the Nutrafol Field Team to be leaders in education and sales through training, sales development and by creating growth opportunities to establish Nutrafol as the hair thinning authority.
• Lead monthly Field Sales Education training calls for product launches, events, team questions, etc.
• Support Regional Managers in building elevated training and sales opportunities.
• Ensure the Sales team is consistently informed and aligned with all Education and Event programs and objectives by regularly attending monthly meetings and with in store ongoing training / development.
• Conduct regular (monthly or bi-monthly) meetings with the Retail Sales Team and evaluate their performance.
• Responsible for the management of programs that contribute to the overall budget of the Retail Sales department; including expense planning, reconciliation of departmental expenses, and involvement in future budget planning.
• Evaluate and improve current Retail education and scale for growth and new market launches.
• Work closely with Sales and Marketing teams to ensure universal messaging.
• Provide coaching and strategic direction to Regional Managers and Sales and Education Executives, serving as a mentor and role-model to field team members.
• Create and analyze data related to education initiatives and make recommendations to optimize ROI.
• Champion a culture of confidence and inclusion within the education team and across the brand.
• Ensure the Nutrafol brand standards are upheld by all Retail Sales Field Team employees.

Requirements

• Education Authority: Minimum of 8+ years of experience in retail education preferably with a hair or wellness brand. Demonstrates deep knowledge of retail education, best practices in adult learning and facilitation, emerging trends, and immersed in the evolving beauty, hair, and wellness landscape.
• Process Oriented: Clear understanding of the critical path from development to execution, especially with tracking spend, collateral development, multi-tasking, education/marketing, etc.
• Content Creation: Strong ability to produce engaging, high-quality internal and consumer facing education and event programs.
• Influential Leader: Leads, mentors and inspires cross-functional teams, both in-person and remote, fostering a culture of collaboration, development, and high performance.
• Strategic Thinking: Translates data and insights into actionable education and event strategies that drive business growth and team development.
• Must possess strong commercial instincts paired with organizational and time management skills.
• Communication: Possesses excellent communication, facilitation, presentation, and people skills.
• Strong computer skills, including MS Excel/Word/ Power Point
• Willingness to travel as needed
• Experience with educational content for Retail is a requirement for this role.
• Flexible and adaptable with the ability to embrace change and quickly pivot when needed.
• Creative mindset with the ability to conceptualize new and modern ways to drive education.

Originally posted on Himalayas