Job Description:
• Develop and lead growth strategies that accelerate audience acquisition, attendance, and engagement across global and regional events.
• Partner with digital marketing, field, product marketing, DevNet, Twilio.org and sales to align demand generation programs to event growth goals.
• Create segmentation, targeting, and messaging frameworks that improve pipeline impact and event ROI.
• Establish and refine KPIs to drive predictable, scalable event growth.
• Own the development, structure, and quality of the agenda and content across global events, including keynotes, sessions, demos, customer stories, and thought leadership tracks in partnership with PMM.
• Collaborate with product marketing and executive teams to shape narratives aligned with business priorities and GTM initiatives.
• Lead end-to-end acquisition planning, including channel mix, messaging, creative alignment, landing pages, email journeys, and broader promotional strategies.
• Oversee the shared service functions that enable scalable global event execution, including registration platform, event website development, event technology tools, and analytics performance reporting.
Requirements:
• 8+ years of experience in event marketing, audience acquisition, and campaign management or related fields, global event experience in B2B technology strongly preferred.
• Proven success leading event campaigns, multi-channel acquisition strategies and leading large-scale event content programs that enhance attendee experience and drive business outcomes.
• Strong storytelling skills with the ability to translate technical content into engaging messaging for multiple audiences.
• Strong analytical skills with the ability to translate insights into strategy and executive-level recommendations.
• Deep understanding of event technology platforms, digital experiences, data capture workflows, and operational infrastructure.
• Experience managing high-performing teams and cross-functional collaboration. Demonstrated success leading teams, managing stakeholders, and navigating matrixed organizations.
• Ability to operate at both strategic and tactical levels, with strong attention to detail and passion for excellence.
• Excellent communication, stakeholder management, and project management skills.
• Data-driven mindset with a focus on metrics, ROI, and continuous improvement.
• Proficiency with Salesforce, Tableau, Marketo, Swoogo and presentation tools (Google Workspace); SEO and content marketing experience a plus.
• Willingness to travel as needed for event planning and execution.
Benefits:
• Health care insurance
• 401(k) retirement account
• Paid sick time
• Paid personal time off
• Paid parental leave
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