Primary Duties:
Creative Leadership & Brand Stewardship
Lead the execution of digital creative strategy across a defined group of brands within the broader portfolio, in alignment with direction from the Digital Creative Director.
Ensure consistent, high-quality digital design across websites, email, paid media, and emerging channels while preserving each brand’s unique visual identity.
Serve as a creative thought partner to Brand and eCommerce leadership, contributing to campaign development, product launches, and key brand storytelling initiatives.
Design Systems & Standards
Define, document, and govern digital design systems, templates, and guidelines that scale efficiently across multiple brands within a shared portfolio.
Ensure systems balance shared standards with flexibility to support distinct brand voices and audience needs.
Establish and uphold best practices for digital design, accessibility, and platform standards.
Review and evolve brand style guidance to ensure relevance and effectiveness in digital and eCommerce environments.
People Management & Team Leadership
Directly manage and develop a small team of designers, providing clear priorities, ongoing feedback, coaching, and performance support.
Act as the primary day-to-day creative lead for your team, setting expectations and reviewing work for quality, accuracy, and alignment with brand and performance goals.
Delegate work effectively while maintaining accountability and a high creative bar.
Partner with the Digital Creative Director on talent development, resourcing needs, and creative reviews.
Design Execution & Content Creation
Lead and contribute to the creation of digital content including web design, paid display, paid social, video, and animation.
Conceptualize, present, and oversee creative solutions—including wireframes, mockups, and prototypes—for campaigns, site enhancements, and product launches.
Lead or support product and lifestyle photoshoots to ensure assets meet digital and eCommerce standards.
Performance, Optimization & Innovation
Collaborate closely with the Performance Marketing team to develop and refine creative that improves engagement, conversion, and ROAS.
Partner with cross-functional teams to ideate and execute test-and-learn initiatives that elevate user experience and campaign effectiveness across brands.
Stay current on digital design trends, tools, and emerging platforms, bringing recommendations forward to continuously improve creative output.
Project Partnership & Creative Planning
Partner with the Digital Project Manager to support intake and planning by reviewing incoming work for scope, complexity, creative risk, and resourcing considerations.
Identify potential problem areas early—including feasibility, bandwidth constraints, or quality concerns—and proactively recommend solutions.
Collaborate with Brand, eCommerce, and Development teams to ensure creative solutions are aligned and executable prior to production.
Balance multiple brand priorities within the portfolio while maintaining creative excellence in a fast-paced environment.
Knowledge, Skills, and Abilities Required:
Bachelor’s degree in Design or equivalent professional experience.
5+ years of digital design experience, including eCommerce and multi-channel marketing.
Prior experience managing or formally leading designers required.
Strong portfolio demonstrating digital-first design, brand storytelling, and performance-driven creative.
Expert proficiency in Figma and Adobe Creative Suite; experience with web graphic optimization.
Strong understanding of responsive design and front-end best practices; familiarity with HTML/CSS.
Experience collaborating with developers and performance marketing teams.
Video editing and animation experience preferred.
Exceptional attention to detail, problem-solving skills, and ability to manage complexity across multiple brands.
Strong communication, organizational, and leadership skills.
Working Conditions:
Normal office environment. Some travel required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
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Salary Minimum
$80,000.00Salary Maximum
$105,000.00The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.