Note: The job is a remote job and is open to candidates in USA. Larson Communications is a strategic communications firm dedicated to enhancing educational opportunities for families and students. The Digital Marketing Associate will focus on executing digital marketing campaigns, creating content, analyzing performance metrics, and supporting client engagement efforts to drive measurable results.
Responsibilities
- Plan and execute digital marketing campaigns across paid social, search, email, SMS and marketing automations to drive measurable engagement and results for clients
- Create, refine, and finalize high-quality digital content including ad copy, landing page content, email copy and related assets aligned to client strategy
- Track, analyze and report on digital campaign performance, translating data into clear insights that help clients understand progress and inform next steps
- Build, manage and improve digital marketing systems, automations, documentation and workflows to ensure work is efficient, repeatable, and scalable
- Act as a reliable day-to-day contributor on digital marketing accounts, communicating proactively, following through on commitments and supporting a strong client experience
- Coordinate and support recurring client meetings by preparing agendas, performance updates, notes, and follow-up tasks as needed
- Stay current on digital marketing trends, platform updates and best practices and apply new insights to strengthen execution
- Represent Larson Communications with professionalism, integrity and a team-first mindset when working with clients, partners, and teammates
Skills
- Bachelor's degree in marketing, communications, or a related field
- 1–3 years of professional experience in digital marketing or related fields
- Experience supporting or executing digital campaigns across channels such as paid social, search, email, and marketing automation
- Strong written and verbal communication skills, with the ability to translate ideas and data into clear messages
- Analytical mindset with experience reviewing performance metrics and drawing insights
- Ability to manage multiple priorities, deadlines, and details with accuracy and accountability
- Experience working in an agency environment supporting multiple clients
- Familiarity with tools such as Google Analytics, Google Ads, Meta Ads Manager, and email marketing platforms
- Working knowledge of website analytics, SEO/SEM, and digital measurement best practices
- Familiarity with Microsoft Office Suite and Adobe Creative Suite
- Interest in education reform and mission-driven organizations
Benefits
- Comprehensive benefits including medical, dental, vision, mental health and life insurance.
- 401(k) with matching contribution.
- Professional development opportunities.
- Flexible vacation and sick time.
- Paid company holidays.
Company Overview
Larson Communications is a fully-integrated strategic communications firm specializing in public education reform. It was founded in 2007, and is headquartered in Glendale, California, USA, with a workforce of 11-50 employees. Its website is https://larsonpr.com.
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