Introduction: We are seeking a skilled and experienced PPC Ads Manager to join our team. This full-time role involves managing multiple Google Ads accounts for various clients, focusing on optimizing ad spend to drive conversions, enhance brand visibility, and achieve high ROI.
Tasks:
- Manage multiple Google Ads accounts for various clients.
- Handle all aspects of Google Ads: setup, keyword research, ad creation, campaign management, performance tracking, and reporting.
- Create custom performance reports and weekly recap emails on KPIs.
- Provide 24/7 access to the reporting platform and ensure timely email responses (1-day SLA).
- Conduct account audits, develop account structures, analyze historical performance, and create buyer personas.
- Perform comprehensive keyword research for each location/service.
- Create compelling ad copy and extensions.
- Run A/B testing for ads and landing pages.
- Implement advanced bidding strategies, monitor performance, and adjust bids.
- Manage search campaigns (brand, competitive, categorical).
- Handle shopping ads, including Google Merchant Center setup and optimization.
- Oversee YouTube audience targeting and content ads (client-provided content).
- Manage display, remarketing, and audience targeting ads.
- Set up and optimize Google Local Services Ads to generate qualified leads.
- Manage conversion tracking and provide weekly performance updates.
- Deliver monthly and quarterly performance summaries, budget analysis, and strategy updates.
Qualifications:
- 4 + Proven experience in managing Google Ads accounts and PPC campaigns.
- Strong analytical skills and ability to interpret data to optimize campaigns.
- Excellent communication skills, both written and verbal.
- Proficiency in using Google Ads, Google Analytics, and other relevant tools.
- Ability to work independently and manage multiple projects simultaneously.
- Strong organizational skills and attention to detail.
Soft Skills:
- Proactive and results-driven mindset.
- Ability to build and maintain strong client relationships.
- Strong problem-solving skills and ability to adapt to changing priorities.
- Excellent time management and ability to meet deadlines.
- Collaborative team player with a positive attitude.
- Confident and well-spoken, a leader with a pretty strong level of confidence.
- Very good attitude and straight forward.
Originally posted on Himalayas
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