LIFECYCLE REVENUE LEAD (EMAIL + SMS, Hormozi-Style)
You Own Lifecycle Revenue. Period.
SCORECARD SNAPSHOT (WHAT YOU'RE ON THE HOOK FOR)
Top 3 Outcomes (first 12 months):
• Grow lifecycle share of total booked revenue from X% → Y% with a clear, documented path to ≥25%.
• Increase revenue per subscriber by Z%+ vs baseline.
• Ship and maintain 10-15 core flows with clean testing, reporting, and documented learnings.
Top Responsibilities:
• Own all email/SMS lifecycle strategy, build, and reporting.
• Design and maintain core flows (welcome, abandonment, pre-arrival, in-stay, post-stay, win-back).
• Run structured experiments (subject lines, offers, timing, segmentation) and report revenue lift.
• Protect deliverability and list health.
• Partner with Sales/Reservations to align messaging with actual availability and booking constraints.
READ THIS FIRST - SELF-SELECT NOW
This role is for you if:
• You want direct ownership of revenue, not "supporting marketing."
• You think in incrementality, segments, and lift, not open rates.
• You can write in a founder's voice that feels convicted, human, and alive.
• You study Hormozi content and believe clarity + volume = cash.
• You want upside tied to real dollars booked, not activity.
This role is NOT for you if:
• You've only run newsletters or promo blasts.
• You need consensus, long timelines, or emotional distance from metrics.
• You hide behind "brand tone" when copy doesn't convert.
• You prefer comfort over pressure.
• You want to be told what to do instead of owning the outcome.
If this level of ownership and pressure already feels heavy, this is not your role.
THE MISSION - HUMAN IMPACT AT SCALE
Bolt Farm Treehouse isn't just a resort. It's a movement.
We create bucket-list escapes for couples celebrating anniversaries, birthdays, or quiet recommitments, and for high-net-worth builders and professionals seeking to disconnect from chaos and reconnect deeply with their partner, themselves, and nature.
Guests arrive stressed, distracted, overworked. They leave transformed: relationships reignited, clarity restored, memories etched forever amid breathtaking views and intentional wellness.
Every email and SMS you write is the bridge between attention and that transformation.
You capture media-driven demand and convert it into stays that change lives. Your work compounds: higher LTV means more treehouses built, more retreats opened, more lives elevated.
You're not "sending messages." You're engineering lifelong impact, one booked night at a time.
FOUNDER VOICE - WHAT "GOOD" ACTUALLY SOUNDS LIKE
You will write as the founders, not "for the brand."
That means emotional clarity, restraint, and conviction - not marketing polish.
This sounds like:
"This isn't just an escape. It's a return.To presence. To purpose. To each other.
No crowded lobbies. No forced activities.Just warmth. Stillness. Long conversations.The quiet joy of being together with nowhere else to be."
This does NOT sound like:
"Enjoy a luxurious winter getaway designed to help couples relax, reconnect, and recharge in a serene mountain setting."
Why this matters: Founder voice is not flowery. It's not clever. It's felt. It creates imagery without hype, intimacy without gimmicks, and urgency without pressure. If you can't write copy that feels this human without sounding like AI or a brochure, this role is not a fit.
EXECUTIVE CONTEXT
Our founder-led media machine ships daily and floods the top of funnel. Email + SMS is not "support." It is the lifecycle revenue engine that monetizes attention without discounting or eroding trust. You own the lifecycle from first spark to repeat stay.
WHAT YOU OWN (END-TO-END, HANDS-ON)
Lifecycle Revenue System
• Core Flows: Welcome, abandonment rescue, pre-arrival & in-stay upsells, post-stay loyalty, win-back.
• Segmentation: Dynamic, intent-driven, cohort-based.
• Cadence & Logic: Urgency without spam; elite deliverability discipline.
Campaigns (Lifecycle Only)
• Seasonal pushes.
• Availability & urgency campaigns.
• High-margin add-ons (spa, wellness, experiences).
Copywriting (Non-Negotiable)
You write:
• Subject lines, hooks, CTAs, microcopy.
• Email + SMS copy directly in the ESP.
Standard: Luxury taste + direct-response rigor. Never cheap. Never generic. Always intentional.
Analytics & Truth
• Flow-level CVR.
• Revenue per subscriber.
• Incrementality via holdouts.
• Cohort lift over time.
We celebrate booked revenue, not sends.
MUST-HAVE EXPERIENCE
• 4+ years owning email + SMS for B2C (hospitality, travel, or ecom preferred).
• Proven track record taking lifecycle from a minority of revenue to a major driver.
• Hands-on in at least one major ESP / SMS tool (HubSpot + at least one SMS platform) building complex flows, not just campaigns.
• Comfort with holdouts, cohort analysis, and revenue attribution (not just opens/clicks).
WHAT YOU DO NOT OWN (BY DESIGN)
• Paid media.
• Website CRO.
• Broad systems architecture.
• Endless alignment meetings.
You stay lethal by staying focused.
NON-NEGOTIABLE OUTCOMES (FIRST 90 DAYS)
By Day 90, you have:
• Launched or optimized 10+ core lifecycle flows.
• Established and documented the baseline lifecycle contribution to revenue and created a 12-month roadmap to reach ≥25%.
• Shown clear lift vs baseline in at least 3 core flows (welcome, abandonment, post-stay).
• Proven incrementality via at least one clean holdout.
• Published clear before/after performance metrics.
• Established a sustainable cadence that grows revenue without deliverability risk.
You are measured weekly, not quarterly.
HOW YOU ARE MEASURED
Primary (Determines Your Bonus)
• Incremental qualifying lifecycle revenue vs same quarter last year.
• Qualifying only: automated flows + segmented campaigns.
• Batch blasts = $0 credit.
• % of qualifying revenue from triggered flows (target ≥50% after ramp).
• Segmentation depth: ≥70% of non-flow campaigns sent to ≥2-condition segments.
Secondary (Visible Weekly)
• Revenue per subscriber (RPS) lift.
• Flow-level CVR by trigger.
• Deliverability health.
• Incrementality lift from holdouts.
You are rewarded for precision, not volume.
COMPENSATION (ALIGNED WITH OWNERSHIP)
OTE: $130,000 - $180,000
Base: $95,000 (W2, US-based)
Uncapped performance-based pay on measurable outcomes directly tied to your performance.
Flexible PTO
Other benefits & bonuses
You win by building precise, automated, high-impact journeys that drive real, incremental revenue per cabin, not by blasting the list.
HOW TO APPLY (DO THIS OR WE WON'T READ IT)
Send us:
• Links, screenshots, or a Loom walkthrough of 2 lifecycle flows or campaigns you've built (ideally showing structure + results).
• Two short writing samples in our founder voice:
• One abandoned-browse email.
• One post-stay win-back email.Use the "This isn't just an escape. It's a return." example as your tonal benchmark.
FINAL FILTER
If you want safety, soft metrics, or distance from revenue-don't apply.
If you want real ownership, real pressure, and the chance to turn founder voice into millions in incremental bookings-this is your arena.
If this reads like your operating system, we want to meet you.
Apply now. Own lifecycle revenue. Compound the impact.
START HERE: Save this phone number (423) 501-5862 to your phone now or you won't hear from us!
Apply Now
Apply Now