amma pregnancy tracker is an international mobile app and one of the world's largest communities for moms-to-be and their families. We are building the world's best ecosystem to support families through all stages of pregnancy.
We are looking for a strategic growth leader to own our full marketing funnel—from user acquisition to retention. You'll architect data-driven strategies across paid UA, social media, and product-led growth while leading creative production to scale our app globally.
responsibilities
- Paid Growth / Oversee UA campaigns (Meta, Google, TikTok, etc.), optimizing budgets and ROAS across markets with predictive campaign planning
- Organic Growth / Lead cross-country SMM strategy and organic traffic expansion
- Store Analytics / Own end-to-end ASO (App Store & Play Store optimization) with deep store analytics expertise
- Product Growth / Implement marketing-driven features and conversion optimizations through cross-team collaboration
- Creative Leadership / Develop high-performing ad creatives/content with producer through rapid testing frameworks
- Data Leadership / Build predictive analytics models for LTV forecasting and campaign scalability
- Team Scaling / Manage distributed teams (UA, SMM, creatives) with performance-driven culture
requirements
- 5+ years in mobile app/gaming marketing with UA expertise (CPI/ROAS-focused)
- Hands-on experience managing budgets across platforms
- Proven success in scaling apps internationally (emerging markets a plus)
- Strong analytical mindset
- Leadership experience managing cross-functional teams
- Fluent English (Upper-Intermidiate+)
will be a plus
- Own marketing end-to-end at a high-growth startup with equity potential
- Hands-on experience launching and scaling web-to-app (W2W) funnels
why amma?
- Remote work as part of an international team
- Flexible schedule that you can customize based on team activities
- 36 days of paid time off per year
- Annual performance review and ongoing support from HR and team leaders
- Share option program for high performers after 1 year with the company
- Engage in work on a socially significant product with a powerful mission
- Trustworthy environment with open communication, devoid of micromanagement or authoritarianism
- Flexibility and openness to new technologies, ideas, and approaches
recruitment process
- Send us your CV detailing your relevant experience and what motivates you.
- Interview with HR – an initial 30-minute introduction conducted in English via Zoom
- Interview with Head of Marketing – 1 hour discussion conducted via Zoom
- Final interview with CPO – 1 hour discussion conducted via Zoom
- Offer: join our team and be a part of spreading more happiness to families worldwide!
Apply Now
Apply Now