Digital Marketing Strategist

Work is more rewarding when you remove all the barriers to the best thinking. That’s why the big stuff – from brand initiatives to new tech launches to bespoke digital efforts – goes further with Starmark. So come light up some new possibilities for your career as part of our crew. Starmark proudly follows Agile methodologies agency-wide, so you'll fit right in if you're a self-motivated explorer who plays well with others and loves stellar work that brings results. • Quick Daily Check-ins: Facilitate collaboration, increase transparency, reduce noise, avoid waste • Solid Planning: You are the expert! Participate in project roadmaps, plan new stories with clients, plan your work in 2-week sprints • People Who Deliver: Digital marketing results and recommendations based on data and analytics • Being Able to Respond to Change: Plan for change, remain flexible, collaborate with team and clients for success Digital Marketing Strategist • Own and drive innovative, inspiring and award-winning campaigns that meet and exceed our client’s goals. • Stay up to date with the latest digital innovations and leverage them to create cutting edge work. • Passionate about Social Media and Search Marketing, have an understanding of the wider landscape and understand how all the channels can work together for successful integrated campaigns. • Both data-driven and customer-centric, understand the logic of digital marketing measurement and how to prove effectiveness. Role Responsibilities: • Develop and implement Social Media, Search, PMax, DemandGen, YouTube and Programmatic strategies for multiple brands in line with client’s goals • Design and manage awareness, prospecting, re-marketing and lead generation campaigns • Manage budgets and campaign optimizations to drive strong return on investment • Implement channel specific tactics across multiple platforms • Collaborate directly with the team in order to translate advertising & marketing campaigns appropriately for the various channels • Work with creative team and partners to deliver amazing results • Deliver POVs, audits and competitive analysis • Audience targeting, analysis, and recommendations • Monitor and track all campaign tactics by medium and source, and develop reports, insights and recommendations • Interpret data and strategize how to improve creative and approach to optimize results • Direct optimization, including audience targeting, ads, landing pages, A/B tests, and bid strategies, to meet and exceed established critical metrics • Actively monitor and leverage industry trends, best practices, and web performance analytics to recommend innovative, results-oriented digital projects and programs. • Budget stewardship, billing reconciliation • Excellent writing, analytical, presentation and communication skills Expectations: • Learning, learning and more learning from your peers, about your clients, and about new digital marketing techniques. • Ability to work directly with client and team to build relationships. • Balanced analytical and creative mindset. • Strong written and verbal communication skills, and organizational skills. • Ability to manage multiple clients in an Agile, deadline-driven environment. • Experience designing, implementing and measuring the effectiveness of high engagement nurture campaigns. • Excellent project management skills, especially in a fast-paced cross-functional environment. Requirements: • 5+ years of experience in Paid Social, Paid Search, Analytics and reporting. • Hands-on experience with advertising and digital media platforms (e.g., Google Ads, Meta, LinkedIn, SnapChat, Reddit, YouTube). • Experience in Programmatic a plus • Experience managing performance-driven campaigns • Solid expertise in campaign and channel analysis and reporting • Google Analytics, Google Tag Manager, reporting dashboards • Google Ads, Meta Ads, LinkedIn Ads, SnapChat, Reddit Ads, StackAdapt • BS/BA in marketing, communications, or similar. • Google Ads Certification, Facebook certification, or certification in progress • Organic Social experience a plus We offer health, dental and vision insurance, 401k, paid time off and more. We are flexible to full-time or contract and local or remote within the US. Starmark is a national integrated marketing agency headquartered in Fort Lauderdale, FL that specializes in strategic thinking, award-winning creative, branding, advertising, interactive and public relations. Apply Now Apply Now