About the position
As
the
Digital Marketing Platform Technologist, you
will
work at the intersection of marketing strategy and technology
supporting the performance, evolution, and ongoing improvement of the digital platforms that enable our marketing efforts.
In this role
you
will
help drive platform optimization and stability, lead integrations, and use data and insights to improve the experience for users and customers.
You will
partner with cross-functional stakeholders to translate business needs into scalable platform solutions, support platform adoption, and ensure strong governance and compliance. You
will
also contribute to AI-enabled enhancements that increase automation and efficiency. In addition, you
will
support team effectiveness by mentoring junior colleagues, strengthening support and
enablement
resources, and contributing to research, testing, and continuous improvement initiatives.
Responsibilities
• Oversees platform operations by
monitoring
performance,
identifying
issues, and implementing solutions
• Collaborates with cross-functional teams to align platform strategies with business objectives
• Mentors junior team members by providing guidance, training, and performance feedback
• Manages AI initiatives and optimization to enhance platform capabilities and drive automation
• Conducts comprehensive platform analysis to assess functionality, performance, and user experience
• Manages platform support by developing troubleshooting guides, training materials, and escalation procedures
• Leads integration projects by coordinating with stakeholders, managing timelines, and ensuring quality deliverables
• Develops
vendor relationships by negotiating contracts, managing performance, and evaluating service delivery
• Implements
internal control functions by
establishing
procedures, conducting audits, and ensuring compliance
• Drives innovation initiatives by researching
emerging
technologies, testing
new solutions, and proposing improvements
• Facilitates
platform advocacy by presenting to stakeholders, building consensus, and securing buy-in
• Evaluates platform opportunities by analyzing market trends, assessing organizational needs, and recommending solutions
Requirements
• 3-5+ years of experience in
technology and marketing platforms
that
are
directly aligned to the specific responsibilities for this role.
• Bachelor's degree or equivalent work experience.
• Effective verbal and written communication skills.
• Analytical skills and close attention to detail are necessary.
• Ability to adapt quickly in a changing work environment.
• Proficiency
with Microsoft Office Suite, especially with Excel functions and visualization tools.
Nice-to-haves
• Experience in project management, including planning, execution, and cross-functional coordination
• Proficiency
in data analysis to support decision-making and platform optimization
• Demonstrated vendor management experience
Benefits
• Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and
leadership attributes
• Leadership development and virtual training opportunities
• PTO/parental leave
• Competitive 401K and employee benefits
• Free financial counseling, health coaching and employee assistance program
• Tuition assistance program
• Work arrangements that work for you
• Effective productivity/technology tools and training
Apply Now
Apply Now