Who are we?
Sweep is the first agentic workspace for Salesforce and HubSpot. It brings business and technical teams into one visual layer, where AI agents document changes, analyze metadata, and surface system improvements in real time. Sweep also powers lead routing, deduplication, and automated alerts to keep GTM teams aligned, fast, and focused.
As the Director of Demand Generation, you will be responsible for building and executing a comprehensive demand generation strategy that supports our revenue and growth objectives. You are adept at crafting multi-channel campaigns, developing digital strategies that convert across the buyer journey, and using data-driven insights to optimize performance and ROI.
You’ll lead our demand programs across paid media, email nurture, ABM, website optimization, and emerging platforms. You’ll work closely with sales, SDRs, and field marketing, and manage agencies and freelancers to scale execution while staying focused on outcomes.
What will you do at Sweep?
Develop and execute a demand generation strategy aligned to company pipeline and growth goals
Own and optimize paid media channels (LinkedIn, Google, programmatic, review sites, etc.) to drive qualified pipeline
Own and manage website optimization efforts to improve conversion rates and lead quality
Build and scale email nurture and lifecycle programs that support full-funnel conversion
Lead targeted ABM campaigns in partnership with Field Marketing and Sales
Activate non-traditional channels (Reddit, Quora, influencer communities, etc) to tap into new audience segments
Collaborate closely with SDRs and sales teams to ensure alignment on lead flow, SLAs, and campaign feedback
Partner with field marketing to integrate campaigns with regional programs and events
Manage agencies, contractors, and freelancers across media buying, content, and campaign execution
Own and report on funnel metrics — from top-of-funnel engagement through to pipeline and closed revenue
What We're Looking For
5-7+ years of experience in B2B SaaS demand generation, growth or digital marketing
Proven ability to create and scale programs that drive measurable pipeline and revenue
Expertise in paid media, marketing automation platforms and Salesforce
Experience leading and coordinating external agencies and freelancers
Highly analytical, with a strong grasp of funnel performance, attribution, and ROI optimization
Skilled at partnering cross-functionally with sales, SDRs, and operations teams
Comfortable working in a high-growth, fast-paced environment and managing multiple priorities
Budget ownership experience and a results-oriented mindset
Sweep offers a competitive compensation package, including salary and equity components, with potential for variable incentives. Actual compensation is determined based on factors such as the candidate's skills, qualifications, and experience. In addition, Sweep provides a comprehensive and inclusive benefits package, which includes: healthcare, dental, vision, a 401(k) plan with matching contributions, flexible paid time off, team outings and more!
The salary for this Demand Generation Director role is $160,000-$200,00 per year.
About Sweep:
As a fast-growing, venture-backed startup, we are proud to be supported by top investors like Insight Partners and Bessemer Venture Partners. With teams in New York, Portugal, and Tel Aviv, we are a passionate, success-driven group that thrives on collaboration and innovation.
Join us to be part of a dynamic, people-first community where we tackle complex challenges, take smart risks, and celebrate each other's successes. Learn more about our mission and culture on our About page https://www.sweep.io/about.
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