Experienced Social Media Strategy and Activation Manager III – Leading Paid Social Media Initiatives for Disney Parks and Resorts

Introduction to Disney Experiences At Walt Disney Experiences, our motto is simple yet profound: "We create happiness!" This guiding principle permeates every aspect of our operations, from the magic we bring to our theme parks to the innovative solutions we develop in our offices. As a leader in the entertainment industry, Disney is committed to pushing the boundaries of what is possible, creating immersive experiences that inspire and delight audiences worldwide. Our team is dedicated to fostering an environment where creativity thrives, and collaboration is key to achieving our goals. About the Role and Team The Disney Experiences in-house Trading Desk is seeking a highly skilled and experienced Social Media Strategy & Activation Manager III to join our dynamic team. Reporting to the Manager, you will play a pivotal role in leading segments within our Disney Parks in-house paid Social Media Strategy & Activation team. As a caring and supportive manager, you will help your team members grow professionally and achieve outstanding results. Your expertise will be instrumental in driving the success of our paid social media initiatives, ensuring that our online presence is engaging, effective, and aligned with our brand values. Key Responsibilities • Lead paid social strategy for key segments within Parks and Resorts, developing and implementing comprehensive plans that drive engagement and conversion. • Improve dynamic strategies within social platforms, staying up-to-date with the latest trends, tools, and best practices to ensure our social media presence remains innovative and competitive. • Support your team in influencing the organization to adhere to social best practices, promoting a culture of excellence and continuous improvement. • Lead conversations to drive innovation across analytics and testing, identifying opportunities to optimize our social media performance and inform data-driven decision-making. • Own key social media activation platform tools, including future partnership additions, and collaborate with our teams to design and implement tools that improve efficiency and streamline workflows. • Partner across teams, organizations, and companies (media partners and agencies) to improve overall technical setup and inter-departmental workflow, ensuring seamless collaboration and effective communication. Required Qualifications and Skills To be successful in this role, you will need: • 7+ years of digital marketing experience, with a strong focus on social media strategy and activation. • The ability to guide direct reports to technical and personal growth, providing mentorship, coaching, and support to help them achieve their full potential. • Extensive experience with social media platforms and related tools, including Facebook, Instagram, Twitter, Snapchat, Pinterest, TikTok, and LinkedIn. • A deep understanding of holistic business trends and their impacts on the digital and social space, allowing you to develop strategic plans that drive business results. • A strong grasp of how to develop holistic paid social strategies, including campaign planning, execution, and optimization. • Comfort with a high level of autonomy, taking ownership of your work and making informed decisions that align with our business objectives. • Familiarity with work management platforms such as Workfront, Smart Sheets, and other tools that support collaboration and productivity. Education and Background A four-year college degree or equivalent work experience is required, with a degree in Marketing, Business, Social Media, Analytics, or Statistics being a plus. Your educational background should provide a solid foundation in marketing principles, data analysis, and strategic thinking. Career Growth Opportunities and Learning Benefits At Disney, we are committed to the growth and development of our employees. As a Social Media Strategy & Activation Manager III, you will have access to a range of training programs, workshops, and conferences that will help you stay up-to-date with the latest trends and technologies in social media marketing. You will also have opportunities to collaborate with cross-functional teams, share knowledge and best practices, and contribute to the development of our social media strategy. Work Environment and Company Culture Our work environment is dynamic, collaborative, and fast-paced, with a focus on innovation, creativity, and teamwork. We believe in fostering a culture of inclusivity, respect, and empathy, where everyone feels valued and supported. As a Disney employee, you will be part of a global community that is passionate about creating happiness and making a positive impact on the world. Compensation, Perks, and Benefits We offer a competitive salary and a comprehensive benefits package that includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Our benefits and perks are designed to support your well-being, help you achieve your career goals, and provide a great work-life balance. For more information, please visit our website at https://jobs.disneycareers.com/benefits. Conclusion If you are a motivated and experienced social media professional looking for a new challenge, we encourage you to apply for this exciting opportunity. As a Social Media Strategy & Activation Manager III, you will play a critical role in driving the success of our paid social media initiatives, leading a team of talented professionals, and contributing to the growth and development of our business. Don't miss this chance to join our dynamic team and be part of the Disney magic. Apply now and take the first step towards an exciting and rewarding career with Disney Experiences! Ready to apply? We are excited to review your application. Please click on the link below to submit your resume and cover letter. Apply To This Job Apply This Job