Experienced Senior Product Marketing Manager for Customer Insights and Campaign Strategy Development in B2B E-commerce Space – Driving Business Growth through Data-Driven Marketing Solutions at blithequark

Introduction to blithequark Imagine being part of a rapidly expanding $35 billion dollar global business that is passionate about building innovative solutions and disrupting the status quo. At blithequark, we stand at the intersection of technology and retail in the B2B space, developing cutting-edge purchasing and procurement solutions to help businesses and organizations thrive. Our mission is to be the most recognized and preferred strategic partner for smart business buying, and we are looking for talented individuals to join our team and help us achieve this goal. About the Role We are seeking a highly skilled and experienced Senior Product Marketing Manager to lead our customer insights and campaign strategy development. As a key member of our team, you will guide marketers across multiple acquisition channels on how to understand and acquire prospective B2B customers by building capabilities in segmentation, targeting, and content personalization. You will own execution for one country - the US - and ensure counterparts in other regions are adopting best practices and methodologies to drive global consistency. Key Responsibilities Define the blithequark customer insights strategy to support acquisition of small business customers Define goals, priorities, and success metrics to deepen our understanding of our prospect base and improve conversion metrics through the marketing funnel Build, prioritize, and execute against an experiment roadmap to validate hypotheses and launch new marketing capabilities and content/campaign strategies Partner with marketers to translate insights and analysis to campaigns in production across multiple acquisition channels Work cross-functionally with a diverse set of blithequark teams including Marketing, Product, Tech, Retail, Sales, and Data Science to continuously evolve and refine our strategy About the Team The blithequark Small Business team is a dynamic and diverse group of individuals who are passionate about empowering smart buying for all small businesses. We strive to work smart, fueled by our collaborative spirit, where best practice sharing and willingness to help each other come naturally. We invest heavily in training and coaching to ensure that all team members have the skills and knowledge they need to succeed. Essential Qualifications 5+ years of professional non-internship marketing experience Experience building, executing, and scaling cross-functional marketing programs Experience using data and metrics to drive improvements Experience leading go-to-market for consumer software or hardware product launches Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables) Bachelor's degree Preferred Qualifications MBA Strong background in customer analytics, campaign development, and experimentation Skills and Competencies To be successful in this role, you will need to possess a range of skills and competencies, including: Technical expertise in marketing and data analysis Strong communication and interpersonal skills Ability to work cross-functionally and collaboratively with diverse teams High degree of ownership and a roll-up-your-sleeves attitude Comfort working in a fast-paced, high-pressure entrepreneurial environment Career Growth Opportunities and Learning Benefits At blithequark, we are committed to helping our employees grow and develop their careers. We offer a range of training and development programs, including mentorship, coaching, and formal training courses. We also provide opportunities for career advancement and professional growth, both within the marketing team and across the broader organization. Work Environment and Company Culture Our work environment is dynamic, fast-paced, and collaborative. We value innovation, creativity, and experimentation, and we encourage our employees to think outside the box and come up with new and innovative solutions. We also prioritize work-life balance and offer a range of benefits and perks to support our employees' well-being and happiness. Compensation, Perks, and Benefits Our compensation package is competitive and reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. We also offer a range of benefits, including medical, financial, and other benefits, as well as equity, sign-on payments, and other forms of compensation. Conclusion If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity at blithequark. As a Senior Product Marketing Manager, you will play a key role in driving business growth and developing innovative marketing solutions. Don't miss out on this chance to join our dynamic team and help shape the future of B2B e-commerce.