Experienced Director of Consumer Data Collection and Activation for Digital Transformation and Customer Engagement at blithequark

Introduction to blithequark At blithequark, we are passionate about harnessing the power of data to drive customer engagement and loyalty. As a leader in the private industry, we are committed to innovation and excellence in all aspects of our business. Our portfolio boasts an impressive array of brands, and we are dedicated to fostering a culture of creativity, collaboration, and growth. If you are a motivated and experienced professional looking to make a meaningful impact in the field of consumer data collection and activation, we encourage you to apply for this exciting opportunity. Job Overview The Director of Consumer Data Collection and Activation will play a pivotal role in driving first-party data collection and activation strategies across the digital landscape. This is an individual contributor role that requires collaboration with cross-functional teams, including Advertising, IMX Media, Martech, and other internal or external brand development groups. The successful candidate will be responsible for developing and implementing comprehensive strategies for gathering, managing, and utilizing first-party consumer data to enhance customer engagement, adoption, and loyalty across various digital channels. Key Responsibilities Develop and execute comprehensive strategies for gathering, managing, and utilizing first-party consumer data across the digital environment. Design and optimize data collection structures, including website cookies, user registrations, surveys, and other online interactions, to capture significant consumer data. Investigate potential opportunities for data enrichment through third-party sources to improve consumer profiles and segmentation. Define and execute personalized customer journeys across digital ecosystems, ensuring consistency and relevance. Orchestrate end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments. Collaborate closely with various teams to align first-party consumer data collection and activation strategies with overall business objectives. Foster a collaborative environment that enables data sharing and cross-functional collaboration. Work with legal and compliance teams to ensure data collection practices comply with privacy regulations and industry standards. Implement robust consent management processes to obtain explicit permission from consumers for data collection and usage. Qualifications and Experience To be successful in this role, you will need to possess a Bachelor's degree and a minimum of 8-12 years of experience in a similar field, such as Digital Consumer Engagement or CRM Lead. You should have a passion for data-driven customer engagement design and a desire to advocate for the best consumer experience. Excellent communication and collaboration skills are essential, as well as the ability to work effectively with cross-functional teams and stakeholders, navigate complex situations, and manage risk. Functional Abilities Strategic mindset with the ability to translate business objectives into meaningful customer engagement strategies. Proficiency in marketing automation and CRM platforms, such as Adobe Journey Analyzer and Adobe Experience Platform. Strong understanding of data analysis, customer segmentation, and targeting approaches. Ability to drive results-oriented initiatives and measure the impact of data-driven strategies on customer engagement and loyalty. Career Growth and Learning Benefits At blithequark, we are committed to the growth and development of our employees. As a Director of Consumer Data Collection and Activation, you will have access to a range of learning and development opportunities, including training programs, workshops, and conferences. You will also have the chance to work with a talented team of professionals who are passionate about innovation and excellence. Work Environment and Company Culture Our company culture is built on a foundation of creativity, collaboration, and innovation. We believe in fostering a work environment that is inspiring, supportive, and inclusive, where employees feel valued and empowered to contribute their best work. As a member of our team, you will be encouraged to think outside the box, share your ideas, and collaborate with colleagues to drive business results. Compensation, Perks, and Benefits We offer a competitive salary range of $35-$40 per year, as well as a range of perks and benefits that are designed to support your well-being and career growth. These may include health insurance, retirement plans, paid time off, and opportunities for professional development. Conclusion If you are a motivated and experienced professional looking to make a meaningful impact in the field of consumer data collection and activation, we encourage you to apply for this exciting opportunity at blithequark. With a strong portfolio of brands, a collaborative company culture, and a commitment to innovation and excellence, we believe that we can offer you a rewarding and challenging career that aligns with your goals and aspirations. Don't miss out on this chance to join our team and contribute to the success of our business. How to Apply To apply for this role, please read the official notification carefully and follow the instructions below: Read the official notification from our website. Fill out the application form and attach the required documents, including your qualifications certificate, mark sheets, passport-size photographs, and signature. Submit your application and wait for further instructions. We look forward to receiving your application and exploring how you can contribute to the success of blithequark.