Experienced Customer and Competitive Insights Lead for B2B SaaS HR Tech Solutions - Driving Business Growth through Data-Driven Decision Making

Introduction to blithequark At blithequark, we are pioneers in the HR Tech landscape, specializing in employee engagement, development, and retention through our innovative mentoring software. As a leader in our field, we have received numerous awards and recognitions for our best-in-class technology, expertise in coaching and mentoring, and exceptional customer support. Our mission is to empower global organizations to build inclusive cultures and deliver unmatched employee experiences. We are now seeking a highly skilled and strategic Customer & Competitive Insights Lead to join our team and play a pivotal role in shaping our product direction, sales enablement, and market positioning. About the Role As our Customer & Competitive Insights Lead, you will be responsible for developing a formal intelligence function that gathers insights from both market research and customer feedback. Your work will help our teams make smarter, faster, and more customer-aligned decisions, driving business growth and success. You will own the development of a competitive intelligence library, track trends in the HR tech space, and collaborate with cross-functional teams to surface competitive pressures, identify differentiation opportunities, and inform roadmap decisions. Key Responsibilities Analyze the market and competitive landscape, conducting deep research into competitor offerings, public roadmaps, documentation, customer reviews, analyst reports, and news updates. Track trends in the HR tech space, focusing on mentoring, employee engagement, ERG management, and adjacent industries, and translate them into implications for our strategy. Collaborate with Sales and Marketing to surface competitive pressures, competitive traps, and develop effective counterplays. Identify differentiation opportunities that improve win rates and influence roadmap decisions, pricing, and positioning. Build structured programs to collect feedback from customer sponsors and end-users, supplementing the already strong feedback loop from admins and CS-managed accounts. Conduct interviews, surveys, and discovery sessions with enterprise buyers and participants to gather actionable insights. Participate in and review customer calls and sales opportunities to hear direct customer and prospect feedback. Collaborate cross-functionally with Product, Design, and Engineering to ensure customer insights inform roadmap decisions and feature prioritization. Partner with Product Marketing to translate intelligence into sales enablement materials, battlecards, objection-handling guides, and strategic messaging. Help Customer Success understand what “value” looks like to various personas and provide insights and stories to allow CS to better support customers through best practices. Essential Qualifications To be successful in this role, you will need to bring a strong background in product marketing, customer research, competitive intelligence, or a similar strategy-focused role within B2B SaaS, ideally within HR Tech. You should have: 3-5 years of experience in a relevant field. A natural curiosity and resourcefulness, with the ability to dig through public data, analyze patterns, and connect dots others miss. Strong communication skills, with the ability to present insights to Sales, Product, and Executive teams and simplify complexity into action. A bias for action and a willingness to build a program from scratch, not just operate one that already exists. Experience working in cross-functional environments and enjoying working at the intersection of Product, Sales, and Customer Success. Preferred Qualifications In addition to the essential qualifications, we are looking for candidates who: Have a deep understanding of the HR tech landscape and trends. Have experience working with data analysis tools and techniques. Have a strong network of contacts within the HR tech industry. Have experience working in a fast-paced, dynamic environment. Are passionate about driving business growth through data-driven decision making. Skills and Competencies To be successful in this role, you will need to possess a range of skills and competencies, including: Strong analytical and problem-solving skills. Excellent communication and presentation skills. Ability to work in a fast-paced, dynamic environment. Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously. Ability to build strong relationships with cross-functional teams and stakeholders. Strong business acumen, with the ability to understand the commercial implications of insights and recommendations. Career Growth Opportunities and Learning Benefits At blithequark, we are committed to the growth and development of our employees. As our Customer & Competitive Insights Lead, you will have access to a range of career growth opportunities and learning benefits, including: Professional development opportunities, such as training and mentorship programs. Access to industry events and conferences. Opportunities to work on high-impact projects and contribute to the growth and success of the company. A collaborative and dynamic work environment that encourages innovation and creativity. Work Environment and Company Culture At blithequark, we pride ourselves on our innovative, inclusive, and inspiring company culture. Our team is passionate about driving business growth through data-driven decision making, and we are committed to creating a work environment that is collaborative, dynamic, and supportive. As our Customer & Competitive Insights Lead, you will be part of a global team with the flexibility to work remotely and will have access to a range of benefits, including: A beautiful home office in downtown Columbus. Generous vacation time and sick/mental health days. 12 paid company holidays. 8 weeks of paid parental leave. 401(k) with company match. Short-term and long-term disability. Life insurance. Employee charitable donation matching. Compensation, Perks, and Benefits We offer a competitive compensation package, including a base salary range of $80-120k, company bonus opportunities, and a range of benefits and perks. Our goal is to create a work environment that is supportive, inclusive, and rewarding, and we are committed to recognizing and rewarding the contributions of our employees. Conclusion If you are a strategic and analytical professional with a passion for driving business growth through data-driven decision making, we encourage you to apply for the Customer & Competitive Insights Lead role at blithequark. This is a unique opportunity to join a fast-paced and dynamic company that is leading the way in the HR tech landscape. With a range of career growth opportunities, learning benefits, and a collaborative and supportive work environment, we believe that blithequark is the perfect place to take your career to the next level. Apply now to join our team and contribute to the growth and success of our company.