Boise State University Salesforce Marketing Cloud Administrator (Remote Eligible) – 497933-2453 in Boise, Idaho

This job was posted by https://idahoworks.gov : For more information, please see: https://idahoworks.gov/jobs/2104135 About Us: Boise State University, powered by creativity and innovation, stands uniquely positioned in the Northwest as a metropolitan research university of distinction. Learn more about Boise State and the City of Boise at https://www.boisestate.edu/about/ Boise State University is building an inclusive community of faculty and staff whose unique skills, cultural contributions, work history, and perspectives create a rich and rewarding academic experience for our students. Research demonstrates that people thrive when they feel welcome, respected, and inspired. We seek applicants who are committed to helping us achieve our vision of a diverse and inclusive community. Applications from members of historically marginalized groups, including women, BIPOC (Black, Indigenous, and People of Color), those with disabilities, members of the LGBTQ+ community, those who have served in the military, and members of other underrepresented communities are strongly encouraged. Job Summary/Basic Function: The Salesforce Marketing Cloud Administrator will be responsible for the ongoing configuration, support, maintenance, administration and security of Boise State’s Salesforce Marketing Cloud environment. The position will work closely with functional leaders, organizational units, and subject matter experts to implement new business processes that use Salesforce Marketing Cloud. The position will also have secondary responsibility for the ongoing configuration, support, maintenance, administration, and security of Boise State’s Salesforce Education Cloud org for Student Success and other Salesforce provided services. Screening of complete applications will begin Monday, October 16, 2023, and continue until the completion of the search process. This position may have the opportunity to work remotely where all work is performed from an alternative work location either within or outside the state of Idaho. This position is not eligible for VISA sponsorship. Level Scope: Recognized subject matter expert who knows how to apply theory and put it into practice with in-depth understanding of the professional field with limited oversight from managers. Independently performs the full range of responsibilities within the function; requires deep job knowledge of area typically obtained through higher education combined with experience. Manages large projects or processes and problems faced are difficult and often complex; analyzes problems/issues of diverse scope and determines solutions. May manage programs that include formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy. Influences others regarding policies, practices and procedures. Essential Functions: 60% of the time the Salesforce Marketing Cloud Administrator must: Implement Salesforce Marketing Cloud to improve processes and productivity. Own all technical Salesforce Marketing Cloud duties and responsibilities. Serve as the primary Salesforce Marketing Cloud Administrator for an environment with approximately serving 26,000 students and 3,500 employees. In collaboration with the Salesforce Administrator, create and maintain Marketing Cloud Automations, Data Extensions, and connector data transfer processes. In collaboration with the Salesforce Administrator, perform administration functions such as user management, data management, etc. Aggressively grow our capacity to provide more personalized/automated constituent experiences across digital and offline channels and all constituent personas (faculty, staff, students, alumni, donors, parents, etc). Provide expertise in marketing automation processes and campaign management. Manage email deliverability, database hygiene, subscription man gement and compliance with global opt-in laws and regulations. Develop responsive, best-in-class email templates that conform to usability and accessibility requirements as described in Boise State policy. Build Marketing Cloud Journeys following design and process guidance from stakeholders and subject matter experts. Oversee new Marketing Cloud data and advise on data use for targeting, configuration strategy and reporting. Develop and implement digital strategies and tactics for email, mobile, and web including nurturing programs, campaign management, prospect lifecycle integration with Salesforce, and reporting on lead flow/progress. Structure and implement marketing tests to drive optimization (e.g., test creative, copy, audience segments, triggers, etc.). Analyze data from analytics and assist in implementation improvements to Marketing Cloud performance and deliverability. Communicate and manage all aspects of release management for Marketing Cloud and related AppExchange applications, including cadence, governance, change management, sandbox refreshes, testing, etc. Track, maintain, monitor and analyze broader campaign performance data including: Owned (web, email, social), Earned (PR & Influencer) and Paid marketing efforts. Implement and optimiz